Due to COVID-19 Google is offering $340 million in ad credits to small and medium size businesses around the world which can be used towards future ad spend, until the end of 2020 across their Google Ads platforms. If you’ve been running Google Ads ten out of twelve months of 2019, and in January and/or February of this year you may be eligible for Google Ad credits. Each business gets ..

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Adobe Business Catalyst has released new information regarding the End of Life date for the Business Catalyst CMS platform. The End of Life date had previously been extended from March 26th, 2020 to March 26, 2021 but because of the situation with COVID 19 they have extended the End of Life Date to 26 September 2021. Following is the information supplied by the Adobe Business Catalyst  ..

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Buying Extra Licensing Now Requested via Support Ticket Please be notified that after June 1, 2020, extra licensing required on a site, needs to be submitted as a request via our Ticketing Support system. This includes: Admin Users and Email Accounts Disk space SSL Certificates Bandwidth SMS Newsletters All extras are purchased on a monthly billing cycle, except for Ne ..

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Dealing with spam emails also known as ‘junk mail’ can be frustrating and time consuming. These unsolicited messages, often sent in bulk can harbour viruses or other malicious content and are designed by spammers and cybercriminals to collect your personal information. If you have been getting a lot of spam emails recently this article explains how spammers try to collect your information http ..

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The primary function of a Privacy Policy is to state which types of personal data is collected from your website and how your business uses this information. If you are collecting email addresses, physical addresses, phone numbers, credit card numbers, medical information etc. Australian privacy legislation requires your website to have a Privacy Policy. With Australia’s privacy regulation ..

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Good reviews are an important part of Google's search algorithm helping your Google Map listing to rank higher in local search results pages. We all love good reviews but if you do get a negative review on your Google Maps Page remember it’s not the end of the world and there are steps you can take to reduce the impact on your business. In fact, this can be a great opportunity to show how  ..

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Yes, another large online service shutting down! We’ve been hearing rumours for a while that Google Plus will be flicking the off switch and in December 2018 it became official. With its launch in 2011 it was Google’s answer to Social Networking but it was up against Facebook from the start and although it gained some traction in the first few years it seemed to drop off and hear we ar ..

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Google Analytics has recently introduced new Cross Device Tracking features called Google Signals to help gain a better understanding of the journey customers take across multiple devices as they interact with your website from Desktop Computer to Laptop, iPad and Smartphone. These new features in Google Analytics allow you to access an Acquisition Device report as well as other Cross Dev ..

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Important changes to your MYeWAY password In the coming weeks, eWAY will be making a change to our password policies for logging into MYeWAY/Partner Portal. eWAY will be enforcing stricter password requirements and will need users to change their password every 60 days. These requirements exceed those of PCI-DSS compliance to ensure that your payment portal remains secure. A s ..

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Online security is proving to be a hot topic and more important to consumers than ever before, which is why the https protocol has quickly become the new website security standard around the world. This means that the data on your site or any data entered into your site via a webform is fully encrypted and classed as secure. There are some major benefits in transitioning your website to t ..

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Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined by Google Ads. Local conversion action data  ..

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Google is attempting to delete any of the Google+ page listings that have not been recently utilised. Each of these pages are a social media profile for your business and up until recently there were posts added to most of these accounts like you would for Facebook or Instagram. In the past when a business map was setup it would automatically create a Google + page for the business too. Y ..

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With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website. All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently util ..

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Google Analytics has recently implemented new data retention periods whereby after a set period of time, user-level and event-level data stored by the program is automatically deleted from your Google Analytics account. These settings take effect on May 25, 2018. By default this new setting is 26 months but we do have the option to change this to ‘Do not automatically expire’ so the i ..

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Up until now the Google Maps Platform APIs has been a free service based on basic usage of their maps within your website design. A recent announcement has seen changes to pricing, support and products now available within the Platform - https://cloud.google.com/maps-platform/user-guide/ In addition, Google Maps API now requires all customers to enable billing on their maps accounts so if ..

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Google's new Consumer Barometer provides insights into how consumers use online and offline information sources in their purchase process - http://www.consumerbarometer.com ..

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The new EU General Data Protection Regulation (GDPR) rules that take effect on 25th May 2018 have implications for Australian businesses that have an establishment in the EU or offer goods and services or monitor the behaviour of individuals in the EU. This new data protection regulation includes ensuring that your Privacy Policy, Disclaimer and Cookie notices on your website are GDPR comp ..

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How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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Want to setup Remarketing to your Adwords Campaign? Ask us to setup a remarketing campaign (/contact-sirocco-web-design) for your Business ..

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The reason we verify your website with Google Webmaster Tools if providing Organic Website SEO and Maintenance is so that Google can show us more confidential information to the actual owners of the site. They also give us more privileges to adjust targeting settings like audience, country and search queries. It does not change your sites performance in Google but it does give us more ..

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By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign. Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.  ..

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Google supplies information about Search Query impressions, average position in the SERPs, CTR and qualified queries in the Google Webmaster tools. When choosing and investigating Search Queries and Keyword Strategy, you need to look at - What are the goals of your website and your business? What groups are you targeting? Where are they locations? What devices are they using? ..

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With rumors that Google is switching to their ‘Mobile First Index’ this year, there are some website updates you’ll want to have in place to maintain your search results. So what is the ‘Mobile First Index’? Firstly, a ‘mobile-friendly’ or ‘responsive’ site means that your website will automatically resize to the device it is viewed on. So ‘mobile first’ is where Google determines you ..

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Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? Obviously, being near the top of Search Results is important but did you realise just how much? Of course there is a big difference between the types of searches that are performed and the relativ ..

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The Open Graph Protocol is a snippet controller when adding your url to social media. It basically terms your page into a rich object that can then be used on Facebook. The Open Graph Protocol is RDFa-formatted metadata that can be added to the head of your page html which controls the snippet that is shown in Facebook when you 'like' a page or add a URL to your post feed. The Basic Me ..

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