Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Google Ads credits for Small & Medium size businesses

    Friday, April 24, 2020 Katherine Anderson

    Due to COVID-19 Google is offering $340 million in ad credits to small and medium size businesses around the world which can be used towards future ad spend, until the end of 2020 across their Google Ads platforms. If you’ve been running Google Ads ten out of twelve months of 2019, and in January and/or February of this year you may be eligible for Google Ad credits. Each business gets ..

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    Business Catalyst End of Life Extended

    Tuesday, March 31, 2020 Katherine Anderson

    Adobe Business Catalyst has released new information regarding the End of Life date for the Business Catalyst CMS platform. The End of Life date had previously been extended from March 26th, 2020 to March 26, 2021 but because of the situation with COVID 19 they have extended the End of Life Date to 26 September 2021. Following is the information supplied by the Adobe Business Catalyst  ..

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    Adobe Business Catalyst Announcement

    Wednesday, February 05, 2020 Katherine Anderson

    Buying Extra Licensing Now Requested via Support Ticket Please be notified that after June 1, 2020, extra licensing required on a site, needs to be submitted as a request via our Ticketing Support system. This includes: Admin Users and Email Accounts Disk space SSL Certificates Bandwidth SMS Newsletters All extras are purchased on a monthly billing cycle, except for Ne ..

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    Stop Spam emails from webforms with Recaptcha 3

    Monday, December 23, 2019 Katherine Anderson

    Dealing with spam emails also known as ‘junk mail’ can be frustrating and time consuming. These unsolicited messages, often sent in bulk can harbour viruses or other malicious content and are designed by spammers and cybercriminals to collect your personal information. If you have been getting a lot of spam emails recently this article explains how spammers try to collect your information http ..

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    Privacy Policy Updates – New California Privacy Act

    Friday, November 01, 2019 Katherine Anderson

    The primary function of a Privacy Policy is to state which types of personal data is collected from your website and how your business uses this information. If you are collecting email addresses, physical addresses, phone numbers, credit card numbers, medical information etc. Australian privacy legislation requires your website to have a Privacy Policy. With Australia’s privacy regulation ..

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    Negative Reviews on Google Maps

    Tuesday, October 01, 2019 Michael Anderson

    Good reviews are an important part of Google's search algorithm helping your Google Map listing to rank higher in local search results pages. We all love good reviews but if you do get a negative review on your Google Maps Page remember it’s not the end of the world and there are steps you can take to reduce the impact on your business. In fact, this can be a great opportunity to show how  ..

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    Google Plus End of Life Announcement

    Friday, February 15, 2019 Katherine Anderson

    Yes, another large online service shutting down! We’ve been hearing rumours for a while that Google Plus will be flicking the off switch and in December 2018 it became official. With its launch in 2011 it was Google’s answer to Social Networking but it was up against Facebook from the start and although it gained some traction in the first few years it seemed to drop off and hear we ar ..

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    Google Analytics changes to Cross Device Tracking

    Monday, October 29, 2018 Michael Anderson

    Google Analytics has recently introduced new Cross Device Tracking features called Google Signals to help gain a better understanding of the journey customers take across multiple devices as they interact with your website from Desktop Computer to Laptop, iPad and Smartphone. These new features in Google Analytics allow you to access an Acquisition Device report as well as other Cross Dev ..

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    eWAY Changes to Password Policies

    Sunday, October 28, 2018 Katherine Anderson

    Important changes to your MYeWAY password In the coming weeks, eWAY will be making a change to our password policies for logging into MYeWAY/Partner Portal. eWAY will be enforcing stricter password requirements and will need users to change their password every 60 days. These requirements exceed those of PCI-DSS compliance to ensure that your payment portal remains secure. A s ..

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    Updating to https

    Saturday, September 15, 2018 Katherine Anderson

    Online security is proving to be a hot topic and more important to consumers than ever before, which is why the https protocol has quickly become the new website security standard around the world. This means that the data on your site or any data entered into your site via a webform is fully encrypted and classed as secure. There are some major benefits in transitioning your website to t ..

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    About local conversion actions

    Tuesday, August 14, 2018 Michael Anderson

    Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined by Google Ads. Local conversion action data  ..

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    Google Plus Business Pages being deleted

    Tuesday, July 10, 2018 Michael Anderson

    Google is attempting to delete any of the Google+ page listings that have not been recently utilised. Each of these pages are a social media profile for your business and up until recently there were posts added to most of these accounts like you would for Facebook or Instagram. In the past when a business map was setup it would automatically create a Google + page for the business too. Y ..

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    Upgrading to Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website. All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently util ..

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    Data Retention updates for Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    Google Analytics has recently implemented new data retention periods whereby after a set period of time, user-level and event-level data stored by the program is automatically deleted from your Google Analytics account. These settings take effect on May 25, 2018. By default this new setting is 26 months but we do have the option to change this to ‘Do not automatically expire’ so the i ..

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    Google Maps API account updates

    Thursday, May 03, 2018 Michael Anderson

    Up until now the Google Maps Platform APIs has been a free service based on basic usage of their maps within your website design. A recent announcement has seen changes to pricing, support and products now available within the Platform - https://cloud.google.com/maps-platform/user-guide/ In addition, Google Maps API now requires all customers to enable billing on their maps accounts so if ..

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    Consumer Barometer with Google

    Tuesday, May 01, 2018 Katherine Anderson

    Google's new Consumer Barometer provides insights into how consumers use online and offline information sources in their purchase process - http://www.consumerbarometer.com ..

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    EU General Data Protection Regulation (GDPR)

    Monday, April 23, 2018 Michael Anderson

    The new EU General Data Protection Regulation (GDPR) rules that take effect on 25th May 2018 have implications for Australian businesses that have an establishment in the EU or offer goods and services or monitor the behaviour of individuals in the EU. This new data protection regulation includes ensuring that your Privacy Policy, Disclaimer and Cookie notices on your website are GDPR comp ..

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    How to SEO a Website?

    Friday, April 20, 2018 Katherine Anderson

    How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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    Adwords Remarketing

    Tuesday, April 10, 2018 Katherine Anderson

    Want to setup Remarketing to your Adwords Campaign? Ask us to setup a remarketing campaign (/contact-sirocco-web-design) for your Business ..

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    Why do we verify your Site with Webmaster Tools?

    Sunday, April 01, 2018 Katherine Anderson

    The reason we verify your website with Google Webmaster Tools if providing Organic Website SEO and Maintenance is so that Google can show us more confidential information to the actual owners of the site. They also give us more privileges to adjust targeting settings like audience, country and search queries. It does not change your sites performance in Google but it does give us more ..

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    Landing Page Tests in Adwords

    Tuesday, March 20, 2018 Katherine Anderson

    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign. Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.  ..

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    Use Webmaster Tools for Search Query Details

    Saturday, March 10, 2018 Katherine Anderson

    Google supplies information about Search Query impressions, average position in the SERPs, CTR and qualified queries in the Google Webmaster tools. When choosing and investigating Search Queries and Keyword Strategy, you need to look at - What are the goals of your website and your business? What groups are you targeting? Where are they locations? What devices are they using? ..

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    Optimise your website for Mobile First Index

    Tuesday, February 20, 2018 Katherine Anderson

    With rumors that Google is switching to their ‘Mobile First Index’ this year, there are some website updates you’ll want to have in place to maintain your search results. So what is the ‘Mobile First Index’? Firstly, a ‘mobile-friendly’ or ‘responsive’ site means that your website will automatically resize to the device it is viewed on. So ‘mobile first’ is where Google determines you ..

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    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? Obviously, being near the top of Search Results is important but did you realise just how much? Of course there is a big difference between the types of searches that are performed and the relativ ..

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    What is the Open Graph Protocol?

    Thursday, February 01, 2018 Katherine Anderson

    The Open Graph Protocol is a snippet controller when adding your url to social media. It basically terms your page into a rich object that can then be used on Facebook. The Open Graph Protocol is RDFa-formatted metadata that can be added to the head of your page html which controls the snippet that is shown in Facebook when you 'like' a page or add a URL to your post feed. The Basic Me ..

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