Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Upgrading to Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website. All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently util ..

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    Data Retention updates for Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    Google Analytics has recently implemented new data retention periods whereby after a set period of time, user-level and event-level data stored by the program is automatically deleted from your Google Analytics account. These settings take effect on May 25, 2018. By default this new setting is 26 months but we do have the option to change this to ‘Do not automatically expire’ so the i ..

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    Google Maps API account updates

    Thursday, May 03, 2018 Michael Anderson

    Up until now the Google Maps Platform APIs has been a free service based on basic usage of their maps within your website design. A recent announcement has seen changes to pricing, support and products now available within the Platform - https://cloud.google.com/maps-platform/user-guide/ In addition, Google Maps API now requires all customers to enable billing on their maps accounts so if ..

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    Consumer Barometer with Google

    Tuesday, May 01, 2018 Katherine Anderson

    Google's new Consumer Barometer provides insights into how consumers use online and offline information sources in their purchase process - http://www.consumerbarometer.com ..

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    How to SEO a Website?

    Friday, April 20, 2018 Katherine Anderson

    How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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    Adwords Remarketing

    Tuesday, April 10, 2018 Katherine Anderson

    Want to setup Remarketing to your Adwords Campaign? Ask us to setup a remarketing campaign (/contact-sirocco-web-design) for your Business ..

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    Why do we verify your Site with Webmaster Tools?

    Sunday, April 01, 2018 Katherine Anderson

    The reason we verify your website with Google Webmaster Tools if providing Organic Website SEO and Maintenance is so that Google can show us more confidential information to the actual owners of the site. They also give us more privileges to adjust targeting settings like audience, country and search queries. It does not change your sites performance in Google but it does give us more ..

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    Landing Page Tests in Adwords

    Tuesday, March 20, 2018 Katherine Anderson

    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign. Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.  ..

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    Use Webmaster Tools for Search Query Details

    Saturday, March 10, 2018 Katherine Anderson

    Google supplies information about Search Query impressions, average position in the SERPs, CTR and qualified queries in the Google Webmaster tools. When choosing and investigating Search Queries and Keyword Strategy, you need to look at - What are the goals of your website and your business? What groups are you targeting? Where are they locations? What devices are they using? ..

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    Optimise your website for Mobile First Index

    Tuesday, February 20, 2018 Katherine Anderson

    With rumors that Google is switching to their ‘Mobile First Index’ this year, there are some website updates you’ll want to have in place to maintain your search results. So what is the ‘Mobile First Index’? Firstly, a ‘mobile-friendly’ or ‘responsive’ site means that your website will automatically resize to the device it is viewed on. So ‘mobile first’ is where Google determines you ..

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    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? Obviously, being near the top of Search Results is important but did you realise just how much? Of course there is a big difference between the types of searches that are performed and the relativ ..

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    What is the Open Graph Protocol?

    Thursday, February 01, 2018 Katherine Anderson

    The Open Graph Protocol is a snippet controller when adding your url to social media. It basically terms your page into a rich object that can then be used on Facebook. The Open Graph Protocol is RDFa-formatted metadata that can be added to the head of your page html which controls the snippet that is shown in Facebook when you 'like' a page or add a URL to your post feed. The Basic Me ..

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    How to improve High Traffic, Poor User Experience Mobile Websites

    Monday, January 15, 2018 Katherine Anderson

    "50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly" (Google, "What users want most from mobile sites today"). There is nothing more frustrating as a user then to view a mobile site that has 404 errors, homepage redirects or infinite looped pages. It is really important to facilitate a great user experience on mob ..

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    Improve your Website Speed

    Friday, December 15, 2017 Katherine Anderson

    One of the best ways to improve your site usability is to increase speed. Simply speaking, users prefer fast sites which in turn give lower bounce rates and higher customer satisfaction. It is so vital in fact that Amazon report a 1%+ revenue increase (http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-ecommerce/amazon-100ms-faster-1-revenue-increase/) for every 100m ..

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    Can you Build Links using Article Directories?

    Wednesday, November 15, 2017 Katherine Anderson

    Submitting Articles to high quality directories and PR sites can be a good way to show authority in your industry and share information about your business. Using Article Directories for link building however, is not a great option due to the lack of control you have over article re-use and the low quality results it often produces. Google also sees this practice as being fairly in ..

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    What is Negative SEO?

    Sunday, October 15, 2017 Michael Anderson

    Negative SEO on a website can take many forms and cause varying degrees of damage, when applied to a competitors website. Negative SEO methods are used to convince search engines that they should punish a site for using Black Hat SEO techniques when they have not. Perpetrators found to be employing these risky Negative SEO methods would potentially be black listed by Google, not to mention pur ..

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    How to Clear the Cache in Your Browser

    Tuesday, September 19, 2017 Katherine Anderson

    Your Browser keeps a list and snapshot of every page you’ve visited and when you visited it in its cache. The goal is to help you locate pages you have viewed in the past and this saved history can be helpful when you want to revisit a site quickly. Unfortunately Browser cache can cause issues when trying to view the latest version of a webpage. As cache retains a copy of a previously view ..

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    Can Small Websites Rank Well?

    Tuesday, August 15, 2017 Katherine Anderson

    Small sites can often do a better job at providing quality, niche content. All sites, big or small have started at the beginning at one point so being small does not mean that you can't either become large or authoritative. It is more important than to have quality content that is well shared on a small site than have a large site with lower quality content, just for the sake of mo ..

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    On page SEO is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. 

    On Page SEO & Keyword Research

    Saturday, July 15, 2017 Michael Anderson

    On page SEO (/websites/on-page-seo) is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. Keyword Research (/websites/keyword-research) not only helps you make choices on Keywords by comparing Search Volume and Keyword Competition but it will give you a Keyword Strategy so you can ..

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    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. 

    How to get better rankings in Google

    Thursday, June 15, 2017 Michael Anderson

    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords (/websites/google-adwords-management) and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. Adwords works particularly well for ne ..

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    Transferring a Business Catalyst Website to HTTPS

    Tuesday, May 23, 2017 Katherine Anderson

    Before adding a custom SSL certificate to your website, we need to ensure all features will continue to run and there will be no interruption to your hosting, navigation, third party plugins or online marketing campaigns. Switching to HTTPS will be like changing your website's domain altogether. It will take some time for search engines to re-index your website and this will impact your c ..

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    Keyword Research determines a list of the best phrases and search terms for an online business based on local monthly search results and trends. These Keyword search numbers give valuable information about the amount of searches that are made for that phrase, but how relevant, targeted and appropriate are these phrases to your target market and how do you evaluate keyword effectiveness? 

    Determining the value of Keywords?

    Thursday, December 15, 2016 Katherine Anderson

    Keyword Research (/websites/keyword-research) determines a list of the best phrases and search terms for an online business based on local monthly search results and trends. These Keyword search numbers give valuable information about the amount of searches that are made for that phrase, but how relevant, targeted and appropriate are these phrases to your target market and how do you evaluate  ..

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    What is 'Not Provided' in Google Analytics?

    Tuesday, November 15, 2016 Katherine Anderson

    Google Analytics is the one-stop-shop for all information about keyword performance, site traffic and conversion statistics but what about those organic keyword metrics that are 'not provided'? It's frustrating seeing (not provided) in the number 1 spot on your organic keyword listing. (Not provided) certainly doesn't help you track down which organic keyword phrases were used by customers ..

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    Protecting your Trademark in Adwords

    Saturday, October 15, 2016 Katherine Anderson

    Adwords has a Trademark protection scheme that stops businesses from having Ads approved with trademarked text within the ad content itself. This is one of the reasons that Ads become disqualified and is often followed by a warning about advertising such trademarks on the Google Adwords network. If you notice that your trademark text is being used within an ad then you can file a comp ..

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    Is Business Catalyst SEO Friendly?

    Thursday, September 15, 2016 Katherine Anderson

    We are often asked if Adobe Business Catalyst is SEO Friendly. The simple answer is VERY Friendly! There are a suite of integrated tools that not only make SEO on Business Catalyst simple, but in some cases 'fully automated'. Adobe is also very proactive, working with partners to improve the SEO functionality of the CMS, allowing us to better service and optimise our clients sites.  ..

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