Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    About local conversion actions

    Tuesday, August 14, 2018 Michael Anderson

    Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined by Google Ads. Local conversion action data is aggregated and anonymous.

    If your account records conversions associated with these local actions, you’ll see them in the Conversion actions table, along with any other conversion actions you’ve defined.

    These are the 6 local actions:

    1. Clicks to call: Clicks on the “Call” button on any Google location-based ad or service after an ad interaction.
    2. Local actions - Directions: Clicks on the “Get directions” button on any Google location-based ad or service after an ad interaction.
    3. Local actions - Website visits: Clicks on the website link on any Google location-based ad or service after an ad interaction.
    4. Local actions - Other engagements: Clicks on other tracked user actions (for example: share location, save, etc.) on any Google location-based ad or service after an ad interaction.
    5. Local actions - Orders: (Vertical specific) Clicks on the “Order” button on any Google location-based ad or service after an ad interaction.
    6. Local actions - Menu views: (Vertical specific) Clicks on the menu link on any Google location-based ad or service after an ad interaction.

    To see a report showing these local conversion actions detailed by location, visit the per store report.




    Recent Posts

    Tags

    Content Smart Phones Design Google Docs Website Conversion Search Results CMS Systems Picnik Spam Google Merchant Centre Negative SEO File Names Google Analytics URL Shortener FAQ's Multichannel Funnels Link Disavow Google Presentations 1 Page Parallax Site Webmaster Tools Click Through Rate Google Engage Event Ecommerce Email CMS Hosting Online Advertising Design Concepts Google Spreadsheets Writing Readable Links Google Customer Surveys Website User Experience Add this Privacy Policy Search Boxes LinkedIn Mobile World Congress Responsive Websites Search Engine Ranking Facebook Viral Marketing Clear Cache Email Campaigns Logo Design Google Ads Open Graph Protocol Business Catalyst v3 Browsers Rich Snippets Content Experiments Word of Mouth Hosting Mobile Search Google Algorithm Golden Circle Shopping Cart Link Directories Search Engine Marketing (SEM) Paypal Future of Search Marketing Project Glass Page Speed Languages Secure Zones Google Search Course Business Catalyst Real-Time Conversions Google Enterprise Business Catalyst SEO Captcha Sitemap AdSense Blogs Trademarks Duplicate Content Google Gmail Site Verification Remarketing PDF to Jpeg Conversion Landing Page Website Speed Google Offers Training EMD Product Listing Ads SSL Certificate eWay Guest Blogging Keyword Research Bing Places Google Local Facebook Pages Google Calendar Panda Gone Google Facebook Ads Site Links Site Freshnesss Passwords/Security Why Domain Names Website Rankings Adwords Conversions Link Building Social Media Webmail Bing Account Setup BC Backup App Mobile Friendly Websites Twitter HTTPS Payment Gateways Website Analysis BC Usergroup Flash Online Consumption Adobe Creative Cloud AddThis Not Provided JavaScript Zeitgeist Adwords Remarketing Video Pay Per Click (PPC) Google, Bing & Yahoo Places Local Searches News Bing YouTube Sandpile Awards RSS Google Local Category Search Copyright Location Targeting Search Engine Optimisation (SEO) Google Adsense Small Websites Testimonials Colours Google My Business Privacy Bill Google Engage Google Images Security Google Maps White Hat SEO OneSaas Dropbox BC Training App Webforms Treepl CMS Google Drive Google Plus Google Chrome Reviews QR Codes

    Archive