Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Is your Website Spam?

    Wednesday, November 30, 2011 Katherine Anderson

    Google is very clear about what makes a website spam. It also punishes websites for including any of these points, so ensure your site is clear of any so-called black hat website features - Hidden text or links – may be exposed by selecting all page text and scrolling to the bottom (all text is highlighted), disabling CSS/Javascript, or viewing source code Sneaky redirects – ..

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    A new study from Slingshot shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. 

    Will Google or Bing give me a better CTR?

    Wednesday, November 23, 2011 Katherine Anderson

    A new study from Slingshot (http://moz.com/blog/mission-imposserpble-establishing-clickthrough-rates) shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. Although we know that Bing receives only 30% of searches and has an older, more female customer base, it is important to note that the search engine is also used different ..

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    Google Engage Masterclass Event

    Monday, November 14, 2011 Katherine Anderson

    Yesterdays Google Engage Event was certainly engaging. Not only was it extremely entertaining but full of fantastic tips and tricks that will be useful to our Agency for years to come. Google and David Booth not only taught us about marketing accountability but helped open our minds to the possibilities of the Google framework. Training on Australian Advertising Trends, MCC ..

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    How do I increase Conversions on my Website?

    Wednesday, November 09, 2011 Katherine Anderson

    Like your business plan, your website plan needs to be well considered. It is the framework for all search leads and an invaluable method of advertising. But for many business owners, in the rush to get a web presence, they forget that the site needs to convert visitors into subscribers and customers. There are a number of methods to promote site conversions and put together, make a power ..

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    New Google Adwords Location Targeting Features

    Friday, November 04, 2011 Katherine Anderson

    Google has revamped their Adwords Location Targeting tools, integrating Google Maps, helping you to more closely target the location of your audience. Google says, 'We've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about locations, make relevant location suggestions, and improve the level. of accuracy of our locatio ..

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