Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    How to design a Killer Landing Page

    Friday, October 26, 2012 Katherine Anderson

    There is always client discussions and various opionions about Landing Page design and Sales Funnels and this becomes important when you are advertising online and sending potential customers to a specific page to obtain further information about your product or service. Often your homepage is the last place you would send new customers as the mixed messages and full navigation options can ..

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    Need Adwords Conversion Tracking Setup?

    Tuesday, October 23, 2012 Katherine Anderson

    To setup conversion tracking for your Adwords Account, we need you to follow these steps - 1. Adwords Account Please supply us with a copy of your client number which is available in the top right hand corner of Adwords (see below). We will then request access to you adwords account which you can accept in the 'My Account' -> 'Notification Settings' (see below).  ..

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    Exact Match Domain Algorithm's

    Tuesday, October 16, 2012 Katherine Anderson

    How important is it to have an exact match keyword domain for your website? Well now even less. In 2011, Matt Cutts released a video that stated - “We have looked at the rankings and weights that we give to keyword domains and some people have complained that we’re giving a little too much weight for keywords in domains. And so we have been thinking about adjusting that mix a  ..

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    More Local Results, More Often

    Friday, October 05, 2012 Katherine Anderson

    Google has made many changes to it's Search Algorithm this year and many of these have been targeted towards providing searches with more localised results. Google says 'Now we're better able to identify web results that are local to the user and rank them appropriately'. Some of the recent local improvements to search include - Improvements to local time search feature Improved pre ..

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