Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    The Future of Digital

    Friday, November 30, 2012 Katherine Anderson

    The Ignition Future of Digital Conference was recently held and a fantastic Slide Deck from BI Intelligence about the Future of Digital was released. Research shows that tablets are now driving all the growth in the PC market and the need for websites to be mobile-ready is growing fast. There is a steady drop in traditional marketing in newspapers and magazines as online marketing is expl ..

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    Can I Use or Supply Duplicate Content?

    Saturday, November 17, 2012 Katherine Anderson

    Duplicate content can harm your website ranking but it is based on who is copying who. Google has a duplicate content filter and will remove substantially similar content from a search result to provide a better overall user experience. This is the most common action taken by Google when it detects duplicate content. Search engines recognise that there are many reasons why duplicate conte ..

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    Top 3 Reasons to Google Plus for Business

    Monday, November 12, 2012 Katherine Anderson

    As Google + is gaining ground in the Social Media Empire, it's time to look at the top 3 reasons why your Business should be engaging with Google + in it's infancy stage. 1. Link to Adwords Once you have a +1 button installed on your website, you can link your +1 with your Adwords Account. Initial insights show a 8-12% lift in CTR for Ads that use the Basic or Personal +1 linking, showing  ..

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    When Should you Worry about Site Links?

    Wednesday, November 07, 2012 Katherine Anderson

    We are often asked about how much a business should worry about the spammy links that there are to their site, that are out of their control. These are links that have been formed naturally without help from link schemes or paid links. Well, Matt Cutts is showing us the way once again to help administer his touch of Google advice and relieve us of our concerns. The new Link Disavow tool wi ..

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