Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Removing Bad Links to Websites

    Sunday, June 23, 2013 Michael Anderson

    Google's algorithm changes have drastically changed the way Webmasters implement link strategies on websites. Now, a website can lose its rankings if it has unnatural links or is found to be utilising black hat Search Engine Optimisation techniques. This means that the site does not comply with Google's new list of quality guidelines which ultimately makes for better search results. I ..

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    See your Website Conversions in Real-Time

    Monday, June 17, 2013 Katherine Anderson

    Adding Google Analytics to your website will not only give you a more comprehensive and professional way of analysing your sites performance, but it also allows you to track Conversion Goals. Conversion Goals are 'sales funnel' actions within your site that you would like to count and class as conversions. This could be a customer filling out the 'subscribe' form, submitting an ' ..

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    Learn how Customers Purchase Online

    Saturday, June 08, 2013 Katherine Anderson

    The Customer Journey of making a decision to purchase from your Business is now more complex than ever and goes through an unprecedented number of interactions before the buying decision is completed. With the vast range of Marketing Channels available (email, display ads, search, social, direct traffic), it is hard to pinpoint the zero moment of truth (http://www.google.com/think/collecti ..

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