Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Optimise your website for Mobile First Index

    Tuesday, February 20, 2018 Katherine Anderson

    With rumors that Google is switching to their ‘Mobile First Index’ this year, there are some website updates you’ll want to have in place to maintain your search results. So what is the ‘Mobile First Index’? Firstly, a ‘mobile-friendly’ or ‘responsive’ site means that your website will automatically resize to the device it is viewed on. So ‘mobile first’ is where Google determines you ..

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    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? Obviously, being near the top of Search Results is important but did you realise just how much? Of course there is a big difference between the types of searches that are performed and the relativ ..

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    What is the Open Graph Protocol?

    Thursday, February 01, 2018 Katherine Anderson

    The Open Graph Protocol is a snippet controller when adding your url to social media. It basically terms your page into a rich object that can then be used on Facebook. The Open Graph Protocol is RDFa-formatted metadata that can be added to the head of your page html which controls the snippet that is shown in Facebook when you 'like' a page or add a URL to your post feed. The Basic Me ..

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