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    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign. 

    Landing Page Tests in Adwords

    Tuesday, March 20, 2018 Katherine Anderson

    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign. Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.  ..

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    Use Webmaster Tools for Search Query Details

    Saturday, March 10, 2018 Katherine Anderson

    Google supplies information about Search Query impressions, average position in the SERPs, CTR and qualified queries in the Google Webmaster tools. When choosing and investigating Search Queries and Keyword Strategy, you need to look at - What are the goals of your website and your business? What groups are you targeting? Where are they locations? What devices are they using? ..

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