With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website. All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently util ..

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Google Analytics has recently implemented new data retention periods whereby after a set period of time, user-level and event-level data stored by the program is automatically deleted from your Google Analytics account. These settings take effect on May 25, 2018. By default this new setting is 26 months but we do have the option to change this to ‘Do not automatically expire’ so the i ..

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Up until now the Google Maps Platform APIs has been a free service based on basic usage of their maps within your website design. A recent announcement has seen changes to pricing, support and products now available within the Platform - https://cloud.google.com/maps-platform/user-guide/ In addition, Google Maps API now requires all customers to enable billing on their maps accounts so if ..

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Google's new Consumer Barometer provides insights into how consumers use online and offline information sources in their purchase process - http://www.consumerbarometer.com ..

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