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    Google Analytics changes to Cross Device Tracking

    Monday, October 29, 2018 Michael Anderson

    Google Analytics has recently introduced new Cross Device Tracking features called Google Signals to help gain a better understanding of the journey customers take across multiple devices as they interact with your website from Desktop Computer to Laptop, iPad and Smartphone.

    These new features in Google Analytics allow you to access an Acquisition Device report as well as other Cross Device Analytics like Device Overlap, Device Paths and Channels.

    To utilise these new Google Analytic Cross Device features, we have enabled the Google Signal settings in Google Analytics accounts we have access to so that from now on, this information can be collated into our clients Analytics Accounts, ready to review.

    For more information on activating Google Signals visit https://support.google.com/analytics/answer/7532985#enabling

     

     




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