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    How to Pick a Great Domain Name

    Saturday, May 14, 2011 Katherine Anderson

    A domain name, like a business name should be memorable and provide a positive reflection of your business.

    After all it is your brand and your identity and speaks volumes about your business.

    There are a number of factors that contribute to a great name and careful consideration should be used when choosing a domain that will brand your business and your work.

    A few pointers to consider when choosing a Domain Name

    • Consider how customers will feel towards to the name, if it has a positive impression to it and if it sounds trustworthy.
    • Look at words that are similar or relate so you don't miss better options. A thesaurus is perfect for this exercise. 
    • Review different word combinations. Is your name too long? What could it be shortened to?
    • Do your words have different connotations in other languages? Do they have any other meanings? 
    • Would a customer have trouble spelling your domain name? Might they mix up 's' or 'z' or is their similar spellings?
    • Can you get industry or niche keywords into the name? This will help explain your website and assists with your search engine optimisation efforts. For a search analysis visit the Google Keyword Tool at
    • Are their any other similar domain names or spelling for other businesses in your industry? Perform a few searches and investigations to see what your competitors are doing. The last thing you want is customers going to the wrong address when they are supposed to be going to yours. 
    • Is the name you want gone? Is it hard to read? Could it end up mis-read? You can use a '-' in between words.
    • Check trademarks to ensure that no one has got to this name first and that you wont be infringing on anyone's prior claim. You can search the Australian Trade Mark Databases at
    • Ask friends and family for their truthful opinion. Everyone will have a different point of view but at least you get a good idea of some of the feedback that you may encounter down the track.
    • If your business trades only via the internet you do not have to register and display a business name in New South Wales (see fair trading site). But if you would like to register your new business name, visit the Department of Fair Trading at  

    You can Trademark your business name so that you have the legal right to exclusively use or control the use of the mark. This may help in future disputes with other businesses.

    Also consider purchasing the local business version ie and the international option of .com if you think there is a possibility that you may expand internationally. This also stops customers accidentally visiting the wrong website instead of yours.

    We supply a license notification when your domain name is due to expire. We will also organise the delegation (pointer) to your new website and provide you with a 'Website and Domain Details' page listing all your access, website addresses, usernames and password information to keep on file.

    Let us know what domain name you are after and we can register your domain name for you.

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