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    Innovation vs Inspiration

    Tuesday, August 02, 2011 Katherine Anderson
    Clients often ask us where we get our ideas from? How we came up with that Logo? Why they didn't think of that concept?

    Truth is, many ideas take time and go through many stages of drafts and updates until they crystalise. Sometimes the idea jumps up and hits you, other times it takes research and inspiration from other avenues to guide you to a hypothesis.

    When you are in the business of conception, abstraction and design and are in a constant state of learning and evolving ideas, it is more often than not the interaction and discussion between business colleagues, partners and research that helps cement ideas and guide them to fruition.

    Steven Johnson has derived a fabulous theory on 'where good ideas come' that touches on this very idea.  

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