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    Is your Website Spam?

    Wednesday, November 30, 2011 Katherine Anderson

    Google is very clear about what makes a website spam. It also punishes websites for including any of these points, so ensure your site is clear of any so-called black hat website features -

    • Hidden text or links – may be exposed by selecting all page text and scrolling to the bottom (all text is highlighted), disabling CSS/Javascript, or viewing source code
    • Sneaky redirects – redirecting through several URLs, rotating destination domains cloaking with JavaScript redirects and 100% frame
    • Keyword stuffing – no percentage or keyword density given; this is up to the rater
    • PPC ads that only serve to make money, not help users
    • Copied/scraped content and PPC ads
    • Feeds with PPC ads
    • Doorway pages – multiple landing pages that all direct user to the same destination
    • Templates and other computer-generated pages mass-produced, marked by copied content and/or slight keyword variations
    • Copied message boards with no other page content
    • Fake search pages with PPC ads
    • Fake blogs with PPC ads, identified by copied/scraped or nonsensical spun content
    • Thin affiliate sites that only exist to make money, identified by checkout on a different domain, image properties showing origination at another URL, lack of original content, different WhoIs registrants of the two domains in question
    • Pure PPC pages with little to no content
    • Parked domains

    Clean up your site asap to ensure you are not penalised for any of the Spam problems associated with often-fraudulent website practices.

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