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    Landing Page Tests in Adwords

    Tuesday, March 20, 2018 Katherine Anderson

    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign.

    Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.

    The setup automated experiments to compare different landing pages and how successful each one was at converting. The greatest number of signups was the landing page that was eventually used with an increase in signups of 44% at 98% probability.

    See the full Adwords Case Study for all the details or visit the Adwords Blog.

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