Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Landing Page Tests in Adwords

    Tuesday, March 20, 2018 Katherine Anderson

    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign.

    Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.

    The setup automated experiments to compare different landing pages and how successful each one was at converting. The greatest number of signups was the landing page that was eventually used with an increase in signups of 44% at 98% probability.

    See the full Adwords Case Study for all the details or visit the Adwords Blog.

    Recent Posts


    Browsers Conversions Google My Business Click Through Rate Facebook Pages Mobile World Congress Business Catalyst v3 YouTube CMS Systems PDF to Jpeg Conversion Google Offers Multichannel Funnels Google Plus Site Verification Business Catalyst SEO Testimonials Search Engine Optimisation (SEO) HTTPS Marketing Reviews Ecommerce Website Analysis Video Google Local Security Adwords Remarketing Search Boxes Not Provided eWay File Names Adobe Creative Cloud Search Results Trademarks Colours Paypal Email White Hat SEO Viral Marketing Captcha LinkedIn Mobile Search Picnik Hosting Link Disavow Open Graph Protocol Add this Project Glass Social Media Google Calendar Sitemap Panda Google, Bing & Yahoo Places Why Future of Search Site Freshnesss EMD Webforms Images Google Adsense Flash Facebook Ads RSS Writing Readable Links Google Engage Google Local Category Search Pay Per Click (PPC) Design BC Usergroup Content Experiments Logo Design Google Engage Event Google Docs Responsive Websites Copyright Google Presentations Clear Cache Google Chrome Search Engine Marketing (SEM) Golden Circle Google Maps Spam Page Speed Google Spreadsheets Site Links Rich Snippets Zeitgeist Google Bing Account Setup Business Catalyst Website Speed Guest Blogging Sandpile Awards Shopping Cart Webmail Search Engine Ranking Mobile Friendly Websites Privacy Bill Email Campaigns Languages OneSaas Word of Mouth Training BC Training App Bing Google Search Course Website User Experience Product Listing Ads Negative SEO Small Websites 1 Page Parallax Site Secure Zones Treepl CMS Real-Time Conversions AddThis Dropbox AdSense Location Targeting Google Enterprise Design Concepts Bing Places Twitter News URL Shortener Gone Google Domain Names Google Drive Google Gmail Keyword Research BC Backup App Google Customer Surveys Online Advertising Privacy Policy Website Conversion CMS Hosting Duplicate Content FAQ's Google Merchant Centre Adwords Facebook SSL Certificate Google Analytics Link Directories Remarketing Website Rankings Smart Phones Payment Gateways Blogs JavaScript Online Consumption Link Building Content Google Algorithm Landing Page Local Searches Webmaster Tools QR Codes