Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    organic click through rate by search position

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? 

    Obviously, being near the top of Search Results is important but did you realise just how much?

    Of course there is a big difference between the types of searches that are performed and the relative 'success' of the Search Rank Position as the more specific and explanatory the search is (often long-tail searches of 3+ keywords used in the query), the greater the chance that your website will be viewed as your page is more relevant to the search.

    organic ctr for long tailed and head terms

    With the top 3 positions in any Search Rank obtaining 60% of clicks, it proves how valuable the top 10 positions are for any keyword or phrase. Unfortunately, ranking below page 2 has almost no business value other than tracking and trending but there is a slight lift in results for the first place of the second page (position 11). 

    The only way to keep on top of your Search Rank Positions is by having regular monthly Website Ranking reports created, tracking and monitoring the phrases you are gaining impressions from and targeting. You should also compare your competitors results, view rank across multiple engines and track all results over time. Then you can monitor daily changes in Algorithm updates for Google so that you can compare any shifts in your Website Ranking to see if there is any correlation to updates that have been made to Search Algorithms.

    Images and statistics supplied by

    Recent Posts


    Word of Mouth AddThis Google Merchant Centre QR Codes Remarketing News Google Calendar PDF to Jpeg Conversion Link Disavow eWay Ecommerce Page Speed Email Campaigns Google Local Mobile World Congress Online Consumption Real-Time Conversions LinkedIn Keyword Research Responsive Websites HTTPS Trademarks EMD Colours Golden Circle Guest Blogging Link Directories Multichannel Funnels AdSense Site Links Bing Places Website Speed Google Chrome Languages Privacy Policy Not Provided Blogs Security Negative SEO JavaScript Link Building White Hat SEO Google Design Concepts Google Engage Spam Google Local Category Search Add this Google Enterprise Picnik Bing Google Maps Facebook Ads Google Engage Event Google Analytics Google Gmail Local Searches Google, Bing & Yahoo Places SSL Certificate Privacy Bill Business Catalyst SEO Product Listing Ads Facebook Pages Copyright Google Adsense CMS Systems Mobile Search FAQ's Bing Account Setup Adobe Creative Cloud Dropbox Payment Gateways Facebook Google Docs Domain Names URL Shortener Clear Cache Mobile Friendly Websites Google Search Course Google Offers Twitter Landing Page Webmail Marketing Gone Google File Names Smart Phones YouTube 1 Page Parallax Site Panda BC Training App CMS Hosting Shopping Cart Flash Site Freshnesss Search Engine Ranking Why Search Engine Optimisation (SEO) Training Google Presentations Online Advertising Adwords Google My Business Conversions Google Plus Google Drive Social Media Open Graph Protocol Business Catalyst v3 Duplicate Content Search Results Site Verification Email Website Conversion Click Through Rate Sitemap Video Content Experiments OneSaas Project Glass RSS Browsers Search Boxes Sandpile Awards Google Customer Surveys Website User Experience Logo Design BC Backup App Content Adwords Remarketing Secure Zones Future of Search Viral Marketing Writing Readable Links Rich Snippets Business Catalyst Website Analysis Google Spreadsheets Hosting Paypal Images BC Usergroup Google Algorithm Zeitgeist Webmaster Tools Design Location Targeting Search Engine Marketing (SEM) Pay Per Click (PPC) Website Rankings Small Websites