Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    organic click through rate by search position

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? 

    Obviously, being near the top of Search Results is important but did you realise just how much?

    Of course there is a big difference between the types of searches that are performed and the relative 'success' of the Search Rank Position as the more specific and explanatory the search is (often long-tail searches of 3+ keywords used in the query), the greater the chance that your website will be viewed as your page is more relevant to the search.

    organic ctr for long tailed and head terms

    With the top 3 positions in any Search Rank obtaining 60% of clicks, it proves how valuable the top 10 positions are for any keyword or phrase. Unfortunately, ranking below page 2 has almost no business value other than tracking and trending but there is a slight lift in results for the first place of the second page (position 11). 

    The only way to keep on top of your Search Rank Positions is by having regular monthly Website Ranking reports created, tracking and monitoring the phrases you are gaining impressions from and targeting. You should also compare your competitors results, view rank across multiple engines and track all results over time. Then you can monitor daily changes in Algorithm updates for Google so that you can compare any shifts in your Website Ranking to see if there is any correlation to updates that have been made to Search Algorithms.

    Images and statistics supplied by

    Recent Posts


    Site Verification YouTube Google Plus Duplicate Content File Names Business Catalyst v3 Keyword Research Gone Google Google Spreadsheets Conversions Small Websites Smart Phones Google Engage Domain Names Security Reviews Design Concepts Future of Search Open Graph Protocol Google Engage Event Add this Webmaster Tools Design Not Provided Zeitgeist Mobile World Congress Google Drive JavaScript PDF to Jpeg Conversion EMD Website Speed Writing Readable Links BC Training App Facebook Google Analytics Facebook Ads eWay Google Customer Surveys Passwords/Security Trademarks Google Local Bing Places BC Backup App Click Through Rate Mobile Friendly Websites Viral Marketing QR Codes Google Presentations Golden Circle Google Docs White Hat SEO Google Offers Online Consumption Search Boxes Facebook Pages Link Building Treepl CMS Google Enterprise Twitter Business Catalyst SEO Link Directories Google Search Course Google Chrome Adwords Remarketing Responsive Websites Website Analysis Link Disavow BC Usergroup Page Speed Mobile Search FAQ's Site Freshnesss News Webmail Google Adsense Training Google Merchant Centre Adobe Creative Cloud Video Product Listing Ads Webforms Clear Cache Rich Snippets Payment Gateways Local Searches Business Catalyst Dropbox Google Algorithm HTTPS SSL Certificate Sandpile Awards Panda Languages Search Engine Ranking URL Shortener Pay Per Click (PPC) Adwords Bing Blogs Copyright Images Google Gmail Paypal Website Conversion Negative SEO Google Search Results Google Ads Sitemap Search Engine Optimisation (SEO) Ecommerce Google, Bing & Yahoo Places Email Campaigns Content CMS Hosting Picnik Captcha AddThis Content Experiments Bing Account Setup Search Engine Marketing (SEM) Project Glass Location Targeting Google Calendar CMS Systems Privacy Policy OneSaas Email Website Rankings Multichannel Funnels RSS Google My Business Why Landing Page Flash Browsers Shopping Cart Website User Experience Logo Design Privacy Bill Real-Time Conversions Word of Mouth Secure Zones Hosting Spam Marketing Guest Blogging Online Advertising Remarketing Testimonials LinkedIn Site Links AdSense Social Media Google Local Category Search 1 Page Parallax Site Colours Google Maps