Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    organic click through rate by search position

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? 

    Obviously, being near the top of Search Results is important but did you realise just how much?

    Of course there is a big difference between the types of searches that are performed and the relative 'success' of the Search Rank Position as the more specific and explanatory the search is (often long-tail searches of 3+ keywords used in the query), the greater the chance that your website will be viewed as your page is more relevant to the search.

    organic ctr for long tailed and head terms

    With the top 3 positions in any Search Rank obtaining 60% of clicks, it proves how valuable the top 10 positions are for any keyword or phrase. Unfortunately, ranking below page 2 has almost no business value other than tracking and trending but there is a slight lift in results for the first place of the second page (position 11). 

    The only way to keep on top of your Search Rank Positions is by having regular monthly Website Ranking reports created, tracking and monitoring the phrases you are gaining impressions from and targeting. You should also compare your competitors results, view rank across multiple engines and track all results over time. Then you can monitor daily changes in Algorithm updates for Google so that you can compare any shifts in your Website Ranking to see if there is any correlation to updates that have been made to Search Algorithms.

    Images and statistics supplied by Optify.net




    Recent Posts

    Tags

    Design Dropbox CMS Hosting Blogs Search Results Google Analytics Project Glass Website Speed Bing Account Setup Google Presentations Paypal Negative SEO Keyword Research FAQ's Google Docs Domain Names Google Search Course Secure Zones Page Speed Marketing Business Catalyst Adwords Remarketing HTTPS Mobile Friendly Websites Rich Snippets Panda EMD BC Usergroup Viral Marketing Search Engine Marketing (SEM) Google Algorithm Images Online Advertising Google Engage Facebook Ads Email Sitemap BC Backup App Design Concepts Languages Google Calendar Email Campaigns Link Disavow Google Maps Future of Search AdSense Google Offers Link Directories Shopping Cart Picnik News Google Drive Site Freshnesss Website Analysis File Names Webmail Search Engine Ranking Duplicate Content Payment Gateways Click Through Rate Copyright Facebook Sandpile Awards Google Local Ecommerce Google Local Category Search Google Gmail Logo Design AddThis Search Engine Optimisation (SEO) Privacy Bill Facebook Pages Small Websites BC Training App Writing Readable Links Webmaster Tools Social Media Flash Online Consumption Security Website User Experience Privacy Policy Spam Google Engage Event SSL Certificate Link Building URL Shortener Not Provided Responsive Websites Google My Business RSS Why Real-Time Conversions Video Hosting Mobile World Congress Golden Circle OneSaas PDF to Jpeg Conversion Word of Mouth Google Merchant Centre Adwords Open Graph Protocol LinkedIn Google Adsense Site Verification Product Listing Ads YouTube White Hat SEO Trademarks Mobile Search Training 1 Page Parallax Site Landing Page Remarketing Adobe Creative Cloud Twitter Multichannel Funnels Content Experiments CMS Systems Conversions Location Targeting Bing Places Search Boxes Google Spreadsheets Website Rankings JavaScript Google Plus Pay Per Click (PPC) Colours QR Codes Content Add this eWay Business Catalyst SEO Website Conversion Google Enterprise Smart Phones Google Clear Cache Google Customer Surveys Google Chrome Google, Bing & Yahoo Places Guest Blogging Zeitgeist Local Searches Bing Site Links Browsers Gone Google Business Catalyst v3

    Archive