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    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    organic click through rate by search position

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? 

    Obviously, being near the top of Search Results is important but did you realise just how much?

    Of course there is a big difference between the types of searches that are performed and the relative 'success' of the Search Rank Position as the more specific and explanatory the search is (often long-tail searches of 3+ keywords used in the query), the greater the chance that your website will be viewed as your page is more relevant to the search.

    organic ctr for long tailed and head terms

    With the top 3 positions in any Search Rank obtaining 60% of clicks, it proves how valuable the top 10 positions are for any keyword or phrase. Unfortunately, ranking below page 2 has almost no business value other than tracking and trending but there is a slight lift in results for the first place of the second page (position 11). 

    The only way to keep on top of your Search Rank Positions is by having regular monthly Website Ranking reports created, tracking and monitoring the phrases you are gaining impressions from and targeting. You should also compare your competitors results, view rank across multiple engines and track all results over time. Then you can monitor daily changes in Algorithm updates for Google so that you can compare any shifts in your Website Ranking to see if there is any correlation to updates that have been made to Search Algorithms.

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