Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    On page SEO is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. 

    On Page SEO & Keyword Research

    Saturday, July 15, 2017 Michael Anderson

    On page SEO (/websites/on-page-seo) is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. Keyword Research (/websites/keyword-research) not only helps you make choices on Keywords by comparing Search Volume and Keyword Competition but it will give you a Keyword Strategy so you can ..

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    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. 

    How to get better rankings in Google

    Thursday, June 15, 2017 Michael Anderson

    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords (/websites/google-adwords-management) and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. Adwords works particularly well for ne ..

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    Transferring a Business Catalyst Website to HTTPS

    Tuesday, May 23, 2017 Katherine Anderson

    Before adding a custom SSL certificate to your website, we need to ensure all features will continue to run and there will be no interruption to your hosting, navigation, third party plugins or online marketing campaigns. Switching to HTTPS will be like changing your website's domain altogether. It will take some time for search engines to re-index your website and this will impact your c ..

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    Keyword Research determines a list of the best phrases and search terms for an online business based on local monthly search results and trends. These Keyword search numbers give valuable information about the amount of searches that are made for that phrase, but how relevant, targeted and appropriate are these phrases to your target market and how do you evaluate keyword effectiveness? 

    Determining the value of Keywords?

    Thursday, December 15, 2016 Katherine Anderson

    Keyword Research (/websites/keyword-research) determines a list of the best phrases and search terms for an online business based on local monthly search results and trends. These Keyword search numbers give valuable information about the amount of searches that are made for that phrase, but how relevant, targeted and appropriate are these phrases to your target market and how do you evaluate  ..

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    What is 'Not Provided' in Google Analytics?

    Tuesday, November 15, 2016 Katherine Anderson

    Google Analytics is the one-stop-shop for all information about keyword performance, site traffic and conversion statistics but what about those organic keyword metrics that are 'not provided'? It's frustrating seeing (not provided) in the number 1 spot on your organic keyword listing. (Not provided) certainly doesn't help you track down which organic keyword phrases were used by customers ..

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    Protecting your Trademark in Adwords

    Saturday, October 15, 2016 Katherine Anderson

    Adwords has a Trademark protection scheme that stops businesses from having Ads approved with trademarked text within the ad content itself. This is one of the reasons that Ads become disqualified and is often followed by a warning about advertising such trademarks on the Google Adwords network. If you notice that your trademark text is being used within an ad then you can file a comp ..

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    Is Business Catalyst SEO Friendly?

    Thursday, September 15, 2016 Katherine Anderson

    We are often asked if Adobe Business Catalyst is SEO Friendly. The simple answer is VERY Friendly! There are a suite of integrated tools that not only make SEO on Business Catalyst simple, but in some cases 'fully automated'. Adobe is also very proactive, working with partners to improve the SEO functionality of the CMS, allowing us to better service and optimise our clients sites.  ..

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    SEO Misconceptions from Google

    Monday, August 15, 2016 Katherine Anderson

    Ever wondered what the difference was between Algorithm Updates and Data Refreshes, whether Panda and Penguin were simply money making scams and if you are heading in the right direction with SEO? Matt Cutts once again debunks the theory's that seem to quickly circulate across the SEO industry, warning that we really should be looking at making customers happy, instilling trust in our ..

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    How to use Rich Snippets

    Friday, July 15, 2016 Katherine Anderson

    How can you make better use of your organic snippets? Calls-to-action and smart, catchy text are a must but how can they be extended to include reviews, lists, addresses or events? Absolutely! There are provisions in Rich Snippets (https://developers.google.com/structured-data/rich-snippets/) to add microdata labels, mircoformats or RDFa formatting to your webpages to highlight revi ..

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    Webmaster Tool Improvements for Webspam Actions

    Wednesday, June 15, 2016 Katherine Anderson

    Webmaster Tools have now been updated to include more detailed messages and url examples for any manual webspam actions. This means that if your site is penalised for any reason by Google, you will have further clarity into the reasons why and the associated pages of the penalty. This is a great move towards transparency, guidance and help for any Webmasters that have site issues and ..

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    What is your Snippet CTR?

    Sunday, May 15, 2016 Katherine Anderson

    Do you know what your click-thru rates (CTR) are for searches that bring up your website result? Are your website CTR's low compared to the average? What if you have a great rank but don't get many clicks? Often the reason that your position is great but there is a lack of clicks, lies in a Snippet that doesn't match the search query and is not enticing  ..

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    Buying a Domain Name

    Monday, April 04, 2016 Michael Anderson

    When buying a Domain Name there are a few essential points to consider to avoid ownership, site speed and search engine ranking problems. The first and most important aspect is to ensure is that it is purchased in your Business Name with your Business Address, ABN/ACN and Phone/Fax/Email included. These contact details become your Domains 'whois' information and should be consistent with  ..

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    How to setup Admin Access to your Google Analytics etc.

    Tuesday, March 29, 2016 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Analytics Account to link up to either Adwords, Advanced Website Ranking or Monitoring your SEO. To setup Admin Access to the Google Analytics account use the following procedure - Login to your Analytics Account (http://www.google.com/analytics/#?modal_active=none) using your Google username and password. Click into the Google An ..

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    Smart Phone Usage In Australia

    Wednesday, February 24, 2016 Michael Anderson

    In the latest Nielsen Report on Smart Phone usage from October 2015 it reports over 15 million Australians now own a smart phone and around 12 million own a tablet device. With more and more people relying on a Smart Phone as their primary access to the internet it is crucial that your online marketing efforts are mobile friendly. Now having a mobile friendly (Responsive) website is a must and ..

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    Business Catalyst Login

    Monday, February 15, 2016 Michael Anderson

    To login to the Admin Section of your Business Catalyst Website type your website address into your browser and then add a forward slash to the end of the domain name and type the word "admin" ie. http://www.your-website-address.com/admin then click "return". Next you will see the Business Catalyst Login page where you can enter your username (email address) and admin password. If ..

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    Best File Name Conventions for the Web

    Thursday, January 14, 2016 Katherine Anderson

    When creating file names or image names for your site it is important from a usability and SEO perspective that they are properly named. This is vital for email marketing campaigns where incorrect file names can cause images to drop out cause broken links which can be disastrous. Follow these simple guidelines to ensure your file names are to web and Google standards - 1. Do not use speci ..

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    Is Link Building Bad?

    Tuesday, December 15, 2015 Katherine Anderson

    With all the Panda and Penguin algorithm updates from Google recently, one questions how valid link building now is for online business, considering there are so many discussions on the issues of 'unnatural link warnings' and 'link penalties'. Regardless of the fact that some link building techniques are classed as ‘illegal’, like hacking blogs, link farming and paid submi ..

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    Experiment with your Site Design

    Sunday, November 15, 2015 Katherine Anderson

    The problem with optimising websites, testing and waiting for results is that it is very time consuming. It is a painstaking job that will bring you results but quite simply takes time. Now, using Google Analytics we are able to speed up the process and run different versions of your site pages at the same time to split test your traffic and report on the results. Not o ..

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    What is 'Not Set' in Google Analytics?

    Sunday, November 15, 2015 Katherine Anderson

    Not only do we have to contend with the dreaded 'not provided' listing in Google Analytics for organic searches (/tips-and-tricks/get-not-provided-landing-page-information) where customers were logged-in to their Google accounts, but we also have the 'Not Set' issue to contend with. So what exactly is 'not set'? It is a placeholder for any information that has not been received for t ..

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    Google Local Business Categories

    Thursday, October 15, 2015 Katherine Anderson

    Since the migration of Google Places to Google Local, when categorising a Business, we now have to use only the pre-defined Google Business Categories. We used to be given the opportunity to choose up to four of our own Business Categories and just one of Google's but now we have to choose from the Google Categories only. Problem is that Google does not provide a full list inside of G ..

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    List of Algorithm Updates from Google

    Tuesday, September 15, 2015 Katherine Anderson

    It's hard to keep up with the constant updates that are being made to the Google Algorithm and their impact on SEO and Online Digital Marketing. The team at Moz have made it much easier to check the Change History timeline from Google with a full list of all major updates from 2000-2013. Checkout the full list at www.moz.com (http://moz.com/google-algorithm-change) ..

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    Search Issues for Multiple Language Sites

    Saturday, August 15, 2015 Katherine Anderson

    If you are planning to have a website in multiple Languages, it is important to understand the implications to your Search Engine Rankings. Sites should be setup with URL's that are designed specifically for the country that will view the site i.e. UK for customers in England, US for clients in the United states. Search results should show the appropriate pages to the appropriate au ..

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    Certificate of Google Awesomeness

    Wednesday, July 15, 2015 Katherine Anderson

    Thank you to the Google Engage team for the wonderful framed certificate that arrived by mail this week, after being a guest speaker at the Google Engage Masterclass series in Sydney in July. It was a great honour to be speaking alongside David Booth and Ben Mangold about "why your Agency's marketing is just as important as your clients". Can't wait for the next Google Engage ins ..

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    How to track Email Marketing Links in Google Analytics

    Monday, June 15, 2015 Katherine Anderson

    When setting up an Email Marketing Campaign or paying for an Electronic Direct Mail (EDM) service it is important to be able to track how successful the campaign has been. How many people clicked back to your site? What pages did they go to? Some of this information can be found in your Business Catalyst Email Marketing Report but what about how many customers went on to make a Tran ..

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    Get 'Not Provided' Landing Page Information

    Friday, May 15, 2015 Katherine Anderson

    'Not Provided' is one phrase you are going to start seeing a lot more of in Google Analytics since the recent update by Google to encrypt all organic keyword searches. So is there anyway to get more out of your 'Not Provided' numbers? One trick we use is to add a Filter that shows what Landing Pages your 'Not Provided' keywords searches were sent to. Although this is n ..

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