Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Google Local Business Categories

    Thursday, October 15, 2015 Katherine Anderson

    Since the migration of Google Places to Google Local, when categorising a Business, we now have to use only the pre-defined Google Business Categories. We used to be given the opportunity to choose up to four of our own Business Categories and just one of Google's but now we have to choose from the Google Categories only. Problem is that Google does not provide a full list inside of G ..

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    List of Algorithm Updates from Google

    Tuesday, September 15, 2015 Katherine Anderson

    It's hard to keep up with the constant updates that are being made to the Google Algorithm and their impact on SEO and Online Digital Marketing. The team at Moz have made it much easier to check the Change History timeline from Google with a full list of all major updates from 2000-2013. Checkout the full list at www.moz.com (http://moz.com/google-algorithm-change) ..

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    Search Issues for Multiple Language Sites

    Saturday, August 15, 2015 Katherine Anderson

    If you are planning to have a website in multiple Languages, it is important to understand the implications to your Search Engine Rankings. Sites should be setup with URL's that are designed specifically for the country that will view the site i.e. UK for customers in England, US for clients in the United states. Search results should show the appropriate pages to the appropriate au ..

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    Certificate of Google Awesomeness

    Wednesday, July 15, 2015 Katherine Anderson

    Thank you to the Google Engage team for the wonderful framed certificate that arrived by mail this week, after being a guest speaker at the Google Engage Masterclass series in Sydney in July. It was a great honour to be speaking alongside David Booth and Ben Mangold about "why your Agency's marketing is just as important as your clients". Can't wait for the next Google Engage ins ..

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    How to track Email Marketing Links in Google Analytics

    Monday, June 15, 2015 Katherine Anderson

    When setting up an Email Marketing Campaign or paying for an Electronic Direct Mail (EDM) service it is important to be able to track how successful the campaign has been. How many people clicked back to your site? What pages did they go to? Some of this information can be found in your Business Catalyst Email Marketing Report but what about how many customers went on to make a Tran ..

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    Get 'Not Provided' Landing Page Information

    Friday, May 15, 2015 Katherine Anderson

    'Not Provided' is one phrase you are going to start seeing a lot more of in Google Analytics since the recent update by Google to encrypt all organic keyword searches. So is there anyway to get more out of your 'Not Provided' numbers? One trick we use is to add a Filter that shows what Landing Pages your 'Not Provided' keywords searches were sent to. Although this is n ..

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    Facebook Ads Inspiration Gallery

    Monday, April 27, 2015 Katherine Anderson

    Facebook have some great new templates and ideas for SMB's to better harness Facebook Ads. Checkout their new Creative Tools for Business (https://www.facebook.com/business/a/creative-tools) for ideas on how to better advertise to your customers. Some of the important Ad tips Facebook recommend is - Using high quality Photography Use timely seasonal messaging Use consistent image ..

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    What are your True Website Rankings?

    Saturday, March 21, 2015 Michael Anderson

    How do you find out where your website is actually ranking? Are you doing a Google search for your website, keywords, product names or services that you provide to see what position and page your on in the search results? You maybe shocked to learn that these results may not be a true representation of your Google Rankings and that it is most likely not the same results that your cus ..

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    Increase Revenue by Over 37% with eWay & PayPal

    Friday, March 20, 2015 Michael Anderson

    eWay has now partnered with PayPal to make it much easier for businesses to set up seamless payment gateways. eWay say by giving consumers multiple payment options it can increase revenue by more than 37%. For more reasons why they say you should use both eWay and PayPal together go to www.eway.com.au/eway-paypal (http://www.eway.com.au/eway-paypal) ..

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    Responsive Website Design

    Tuesday, February 10, 2015 Michael Anderson

    Mobile usage is exploding right now so a consistent mobile, tablet and desktop website experience needs to be considered. A “Responsive” or "Mobile Friendly" website design means that a website has been programmed so that the content and structure of the site automatically resizes to the most user friendly format for the device it is viewing on. Basically it stops y ..

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    Paypal Making Changes To Their Legal Agreements

    Tuesday, January 27, 2015 Michael Anderson

    Paypal are making changes to their legal agreements which will automatically take effect on 12 February 2015. • Introducing a new tier of lower pricing for sellers with a monthly sales volume between $2,500 and $5,000. The rate for this tier will be 2.2% + fixed fee. • For sellers with a monthly sales volume of less than $2,500, the standard rate will be changed to 2.6% + f ..

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    Google ranking mobile friendly websites higher in search results.

    Friday, January 23, 2015 Michael Anderson

    Google has recently been testing their new ranking algorithm for searches made on mobile devices which will undoubtedly rank "mobile friendly" websites higher than a "non-mobile friendly" site in their search results. There are clear signs that this will go ahead as Google will want to provide the best user experience possible for their customers and they have even started tagging we ..

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    Making an Item Secure in BC

    Friday, November 28, 2014 Michael Anderson

    When your adding Media Download files to your Business Catalyst site, you can choose if you want the file to be available for anyone to download if they have the item URL or only for customers that are logged-in to a Secure Zone. If you want to make the Media Download secure click on 'Media Downloads' > 'Actions'. Then click on 'Make Media Download Secure'. Then se ..

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    Emails not being Received or Email Times Incorrect?

    Wednesday, November 26, 2014 Katherine Anderson

    There are a few settings in all the Business Catalyst email accounts Webmail Software that can be adjusted to ensure that all emails are coming into your inbox and the time is displaying correctly. Once you login to your webmail at http://mail.yourdomainname.com.au, go into 'Settings' > 'Preferences' > 'User Interface' and ensure the timezone is set to either Brisbane or Melbourne an ..

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    To setup your Bing Places account you either need to Create an Account with Microsoft or approve for us to complete your listing as an Authorised Agency

    How to create a Bing Account?

    Tuesday, October 07, 2014 Katherine Anderson

    To setup your Bing Places account you either need to Create an Account (https://signup.live.com/signup.aspx?lic=1) with Microsoft or approve for us to complete your listing as an Authorised Agency. If you choose to Create an Account, please email your username/password to info@siroccowebdesign.com.au to get started. If you would like us to complete your listing as your Authorised Agenc ..

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    BC Training App

    Tuesday, September 30, 2014 Katherine Anderson

    BC Training App for your BC Site from within your Admin console! For only $99 inc.gst we can Install the BC Training App directly into your admin console. You will have full access to the BC Training App giving you 38 HD Training Videos. The App will be automatically updated with new videos and steps you through things like: Getting Started Content Editing Web Pages Module ..

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    What does the Google My Business Postcard look like?

    Monday, September 15, 2014 Katherine Anderson

    You’re probably eagerly awaiting your Google My Business Postcard to arrive in the mail. Your Google Postcard should arrive in 2-3 weeks as you only have a month to verify your listing. Once received, get that pin number inside and let us know so we can activate your listing straight away. Google will even send you a performance update each month to let you know how many actions a ..

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    What does the Bing Places Email look like?

    Monday, September 15, 2014 Katherine Anderson

    You're probably eagerly awaiting your Bing Places Email to arrive in your inbox. Your Bing Places Email will arrive the same day that we have created your listing. Once received please forward this email with the verification number to us at info@siroccowebdesign.com.au so we can activate your listing straight away. ..

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    New Backup BC App

    Wednesday, June 11, 2014 Katherine Anderson

    You can now Backup your BC Site from within the Admin console! For only $110 inc.gst we can Purchase the Backup App, Install it and run your first Backup. You then have full access to backup data whenever you choose to run or download it. Alternatively, for $22 inc.gst per backup, we can download your website data weekly, monthly, quarterly or as regularly as you need and sen ..

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    SEO for Business Catalyst Websites Webinar

    Friday, January 17, 2014 Katherine Anderson

    Check out some great SEO tips for Business Catalyst Websites from the Adobe BC Partner Orientation Webinar. We went through the implementation and best practices to get your site better ranking on the search engines. See the recorded webinar here https://my.adobeconnect.com/p9pj7vsul8z/ Review the slide show presentation here http://www.slideshare.net/Siroccowebdesign/seo-for-busines ..

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    How Search Works

    Tuesday, January 07, 2014 Katherine Anderson

    Get the story behind how search works in Google's great live infographic about algorithms, how they evaluate search quality and quality raters. This site is a wealth of information about how Google deals with Fighting Spam (http://www.google.com/insidesearch/howsearchworks/fighting-spam.html), Algorithms (http://www.google.com/insidesearch/howsearchworks/algorithms.htm ..

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    Google Zeitgeist 2013

    Friday, December 20, 2013 Katherine Anderson

    Discover the top 100 searches in 2013 (http://www.google.com/trends/topcharts?zg=full). See Global Trends in Search (http://www.google.com/trends/zeitgeist/2013/globe#term=16937). Australia Only Search Trends (http://www.google.com/zeitgeist/2012/#australia) can also been seen with lists of trending about everything from Fashion and Songs to Cities and Favourite Beers. Watch the ye ..

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    Does Guest Blogging Work?

    Tuesday, December 10, 2013 Katherine Anderson

    High quality Guest Blogging can be a great author-rank addition to your site. But as there is a lot of low quality Guest Blogging with duplicate content or content that has been spun several times, Guest Blogging needs to be carefully considered before being your next 'big' link building strategy. The growth in spam and abusing Guest Blogging is being seen more regularly so be m ..

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    Is Blog Post Commenting good for Link Building?

    Saturday, November 16, 2013 Michael Anderson

    Posting comments on Blog Posts is a great way to interact with your community, increase links and encourage traffic to your site. As long as your comments are relevant and topical, they are another great link building method that helps improve your site authority and build your community. Talk to Sirocco Web Design about improving your site popularity (/contact-web-sit ..

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    Trademark Issues on Websites

    Saturday, November 02, 2013 Katherine Anderson

    It is important to avoid Trademark infringements in your Website structure and content to ensure there are no repercussions on your Business. Generally, Trademark infringement can be found within Domain Names and Meta Data. When selecting a Domain Name for your Online Business it is important to verify whether there are Trademarks using the same or similar keywords. If you do purchase a do ..

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