Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    See your Website Conversions in Real-Time

    Monday, June 17, 2013 Katherine Anderson

    Adding Google Analytics to your website will not only give you a more comprehensive and professional way of analysing your sites performance, but it also allows you to track Conversion Goals. Conversion Goals are 'sales funnel' actions within your site that you would like to count and class as conversions. This could be a customer filling out the 'subscribe' form, submitting an ' ..

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    Learn how Customers Purchase Online

    Saturday, June 08, 2013 Katherine Anderson

    The Customer Journey of making a decision to purchase from your Business is now more complex than ever and goes through an unprecedented number of interactions before the buying decision is completed. With the vast range of Marketing Channels available (email, display ads, search, social, direct traffic), it is hard to pinpoint the zero moment of truth (http://www.google.com/think/collecti ..

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    Social Sharing on Email Newsletters

    Tuesday, May 28, 2013 Katherine Anderson

    Ever wanted to add social sharing to your email newsletters? Now you can with this fantastic new widget from +AddThis (https://www.addthis.com/get/sharing?where=newsletter), aimed at increasing social traffic with a faster and more personalised sharing experience. These are the smartest sharing buttons on the web with access to over 70+ languages that are automatically localised, 300+ butt ..

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    What is Keyword Research?

    Saturday, May 18, 2013 Michael Anderson

    Keyword Research is about finding and identifying the best words or phrases potential customers would use to find your website. When we type a word or phrase into a search engine, the search is cross-referenced against websites in the search engines database and the most relevant page results are displayed for review. By completing Keyword Research we are able to analyse how many peop ..

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    How do I make Sirocco my Facebook Administrator?

    Monday, May 06, 2013 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Facebook Business Page to perform Social Media maintenance including writing and posting on your behalf. Note that even though we have access to your Business Page, we will not obtain any access to your personal Facebook page. You can edit your Manager settings from within your Facebook Page Account at any time.  ..

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    How can you compete with Website Rankings?

    Thursday, April 25, 2013 Katherine Anderson

    Can a legitimate business compete online? Of course it can. The internet is a great leveller when it comes to the online marketplace and there are a lot of great businesses that have very unsuccessful websites. What is important is that your site is dynamic, unique, relevant and useable. It also needs to be easy to navigate with a simple conversion path and clean, modern desig ..

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    Google Local Reviews to be Optimised

    Saturday, April 13, 2013 Michael Anderson

    Now more than ever, getting online reviews about your business is important for your site rankings. Not only are reviews of your business great to display on your Google Local account, but now they are being optimised. This means that Google is now indexing local search results with phrases from reviews. The more reviews online about your business, the higher you will be li ..

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    How do I make Sirocco my Adwords Administrator?

    Tuesday, April 09, 2013 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Adwords Account to setup Campaigns, Ad Groups or Report to you weekly. To create the Account linkup, please email us with your Adwords Client ID, which is located in the top banner of your Adwords Account (see below). We will then send your account an Invitation for Client Manager Access, and once you accept we can start creati ..

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    Where will Search be in 10 Years?

    Monday, March 25, 2013 Katherine Anderson

    Ever considered where Google and Search will be in 10 years from now? Matt Cutts and the team at Google is already considering this very topic and has an interesting take on Google's vision for the future of search. Check out the search engine optimisation techniques available now at http://www.businesscatalystseo.com.au  ..

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    Can you have a single page Website?

    Saturday, March 09, 2013 Katherine Anderson

    Complex one page sites can still work well for your business as long as it is setup correctly using Javascript and CSS. Google has become better at reading javascript so this is a great opportunity to try a different site strategy. Of course, all the same SEO conventions still apply to single page sites, but we recommend that you take a closer look at Keyword Research (http://www.businessc ..

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    Aaron Wrixon has produced a great video about Writing Readable Links and balancing findability and readability, as part of the BC Gurus Business Catalyst Training Site.  

    Writing Readable Links

    Thursday, February 28, 2013 Katherine Anderson

    Aaron Wrixon (http://bcgurus.com/proauthors/aaron-wrixon) has produced a great video about Writing Readable Links (http://bcgurus.com/tutorials/writing-readable-links) and balancing findability and readability, as part of the BC Gurus Business Catalyst Training Site. Not only do we love Aarons tutorial but are so pleased to be one of the BC Partner examples he uses to show how to correctl ..

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    How creative can my Domain Name be?

    Thursday, February 21, 2013 Katherine Anderson

    Matt Cutts warns that Domain Names that are designed for specific geographic locations like .com.au being for Australia and .io being Indian Ocean, will have an impact on your local listings and what area Google automatically thinks you are targeting with your website. Creative Domain Names can be great for branding but be careful how far you push the envelope as you don't wan ..

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    Used Linkedin Lately?

    Wednesday, February 13, 2013 Katherine Anderson

    LinkedIn is a fantastic social medium for connecting with other Businesses. As an example of it's effectiveness, look at these fantastic statistics about our account - Not only does this help you network with other industry professionals but also works like a personal work profile for yourself and your business. Don't forget that there are a ..

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    New Business Catalyst SEO Offering on Sandpile

    Thursday, February 07, 2013 Katherine Anderson

    Sirocco Web Design have been busy packaging SEO, SEM and SMO services for Business Catalyst Sites and Partners. We are officially launching our new website on Wednesday 13th February at the BC Sandpile so join us (http://www.bcsandpile.com/business-catalyst-connect.htm) to find out more. ..

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    Heard about Negative SEO?

    Wednesday, January 30, 2013 Katherine Anderson

    Are there ways that your Business could be hurt by another Business using bad links and link farming? This is Negative SEO and Google takes strong action against this type of malicious behaviour. For the more competitive niches, Google has allowed Disavow's so that you can supply Google a copy of the links that you don't want to count towards your site SEO and they will take  ..

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    Have you seen Onesaas?

    Tuesday, January 22, 2013 Katherine Anderson

    OneSaas is a cloud integration solution (http://onesaas.com) that synchronises data from across multiple applications including Business Catalyst with other applications. It allows you to minimise the time you spend manually transferring data from one system to another, by automating these business processes. Key Features Connect data across multiple Cloud Platforms like CR ..

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    How important a signal is Freshness?

    Saturday, January 12, 2013 Katherine Anderson

    Searches can generally be navigational, information or transactional and Matt Cutts from Google suggests that sometimes people are looking for something that is actually 'fresh' or 'new'. Keep in mind that there are over 200 signals that Google users to rank sites and a trap would be to constantly create new content and ignore other SEO aspects that are also important (unless yo ..

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    Google Zeitgeist 2012

    Thursday, January 03, 2013 Katherine Anderson

    2012 say 1.2 trillion searches in 146 languages and Google has release these Search Trends from around the world www.google.com (http://www.google.com/zeitgeist/2012/#the-world) Australia Only Search Trends (http://www.google.com/zeitgeist/2012/#australia) can also been seen with lists of trending about everything from Fashion and Songs to Cities and Favourite Beers. Watch the year 201 ..

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    And the Winner Is...

    Wednesday, December 19, 2012 Katherine Anderson

    And the winner of 'The Most Overall Helpful Input' in the Adobe Business Catalyst Sandpile is.... Katherine Anderson! Love the BC Sandpile - what a fantastic group of dedicated Partners! Business Catalyst Sandpile Awards 2012 (http://vimeo.com/55694164) from Scott B Reynolds (http://vimeo.com/scottbreynolds) on Vimeo (http://vimeo.com). ..

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    Grow your business with Google Engage for Agencies

    Tuesday, December 18, 2012 Katherine Anderson

    Sirocco Web Design was recently asked to participate and work with Adobe to introduce Business Catalyst partners to the Google Engage Program. Our BC + Google Engage Success Story is available in full on the Adobe Business Catalyst Blog. (http://www.businesscatalyst.com/_blog/BC_Blog/post/Google_Engage_for_Business_Catalyst_Partners)  ..

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    Why Use an Adwords Campaign?

    Sunday, December 09, 2012 Katherine Anderson

    There are many reasons to run an Adwords Campaign for your Products or Services, even if you do happen to have a killer SEO strategy that has you at the top of the Search Engine Results for your targeted keywords. Adwords can be switched off and on when you need it. This makes it very versatile and unbelievably handy when you need to quickly gain a larger audience, launch your next sale pe ..

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    The Future of Digital

    Friday, November 30, 2012 Katherine Anderson

    The Ignition Future of Digital Conference was recently held and a fantastic Slide Deck from BI Intelligence about the Future of Digital was released. Research shows that tablets are now driving all the growth in the PC market and the need for websites to be mobile-ready is growing fast. There is a steady drop in traditional marketing in newspapers and magazines as online marketing is expl ..

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    Can I Use or Supply Duplicate Content?

    Saturday, November 17, 2012 Katherine Anderson

    Duplicate content can harm your website ranking but it is based on who is copying who. Google has a duplicate content filter and will remove substantially similar content from a search result to provide a better overall user experience. This is the most common action taken by Google when it detects duplicate content. Search engines recognise that there are many reasons why duplicate conte ..

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    Top 3 Reasons to Google Plus for Business

    Monday, November 12, 2012 Katherine Anderson

    As Google + is gaining ground in the Social Media Empire, it's time to look at the top 3 reasons why your Business should be engaging with Google + in it's infancy stage. 1. Link to Adwords Once you have a +1 button installed on your website, you can link your +1 with your Adwords Account. Initial insights show a 8-12% lift in CTR for Ads that use the Basic or Personal +1 linking, showing  ..

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    When Should you Worry about Site Links?

    Wednesday, November 07, 2012 Katherine Anderson

    We are often asked about how much a business should worry about the spammy links that there are to their site, that are out of their control. These are links that have been formed naturally without help from link schemes or paid links. Well, Matt Cutts is showing us the way once again to help administer his touch of Google advice and relieve us of our concerns. The new Link Disavow tool wi ..

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