Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Copyright Issues on Websites

    Thursday, October 24, 2013 Katherine Anderson

    As Websites are an organic structure that regularly changes and evolves, it is important to understand the limitations and issues of Copyright for Online Business owners. In essence, an entire Website is not copyright protected but the individual parts of the Website can fall under different copyright laws and protection. Components of a website to consider are - Content - text, compil ..

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    Difference between Facebook Pages and Groups

    Monday, October 14, 2013 Katherine Anderson

    There are two choices for setting up Facebook for your Business or Community Group. It really depends on if you want it more like a forum (group) or an Administrator content driven page (Business page). Once you choose one style of page, you cannot change to the other so it is important to consider the pros and cons of each option - Group Page Groups provide a closed space for small g ..

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    Dropbox gives you access to your files across multiple devices and gives complete control over who you share your content with. Dropbox is easy to use and setup and allows you to share and sync your content securely across 256-bit encryption without the hassles of bouncebacks from over-sized email attachments. 

    Using Dropbox to Share Files

    Monday, October 07, 2013 Michael Anderson

    Dropbox (https://www.dropbox.com) gives you access to your files across multiple devices and gives complete control over who you share your content with. Dropbox is easy to use and setup and allows you to share and sync your content securely across 256-bit encryption without the hassles of bouncebacks from over-sized email attachments. If you've received an invitation to a shared folder (h ..

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    Types of Facebook Business Pages

    Monday, September 16, 2013 Katherine Anderson

    Once you have chosen your preferred Facebook Business Page type, you will need to make some decisions about what settings you are going to use to help categorise your Business. As you are not given these categorisation choices until you actually pick the page type ie. Local Business or Place, Company Organisation or Institution, Brand or Product, Artist Band or Public Figure, Entertainment or  ..

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    Difference between Facebook Pages

    Saturday, September 07, 2013 Katherine Anderson

    When you first create a Facebook page, you need to make a decision about the type of page that would best suit your Business. Depending on which Business Page option you choose, there are limits on the information you can add about your Business. View the list below to see what information is featured in each type of Facebook page template - Contact Information Basic  ..

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    Removing Bad Links to Websites

    Sunday, June 23, 2013 Michael Anderson

    Google's algorithm changes have drastically changed the way Webmasters implement link strategies on websites. Now, a website can lose its rankings if it has unnatural links or is found to be utilising black hat Search Engine Optimisation techniques. This means that the site does not comply with Google's new list of quality guidelines which ultimately makes for better search results. I ..

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    See your Website Conversions in Real-Time

    Monday, June 17, 2013 Katherine Anderson

    Adding Google Analytics to your website will not only give you a more comprehensive and professional way of analysing your sites performance, but it also allows you to track Conversion Goals. Conversion Goals are 'sales funnel' actions within your site that you would like to count and class as conversions. This could be a customer filling out the 'subscribe' form, submitting an ' ..

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    Learn how Customers Purchase Online

    Saturday, June 08, 2013 Katherine Anderson

    The Customer Journey of making a decision to purchase from your Business is now more complex than ever and goes through an unprecedented number of interactions before the buying decision is completed. With the vast range of Marketing Channels available (email, display ads, search, social, direct traffic), it is hard to pinpoint the zero moment of truth (http://www.google.com/think/collecti ..

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    Social Sharing on Email Newsletters

    Tuesday, May 28, 2013 Katherine Anderson

    Ever wanted to add social sharing to your email newsletters? Now you can with this fantastic new widget from +AddThis (https://www.addthis.com/get/sharing?where=newsletter), aimed at increasing social traffic with a faster and more personalised sharing experience. These are the smartest sharing buttons on the web with access to over 70+ languages that are automatically localised, 300+ butt ..

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    What is Keyword Research?

    Saturday, May 18, 2013 Michael Anderson

    Keyword Research is about finding and identifying the best words or phrases potential customers would use to find your website. When we type a word or phrase into a search engine, the search is cross-referenced against websites in the search engines database and the most relevant page results are displayed for review. By completing Keyword Research we are able to analyse how many peop ..

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    How do I make Sirocco my Facebook Administrator?

    Monday, May 06, 2013 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Facebook Business Page to perform Social Media maintenance including writing and posting on your behalf. Note that even though we have access to your Business Page, we will not obtain any access to your personal Facebook page. You can edit your Manager settings from within your Facebook Page Account at any time.  ..

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    How can you compete with Website Rankings?

    Thursday, April 25, 2013 Katherine Anderson

    Can a legitimate business compete online? Of course it can. The internet is a great leveller when it comes to the online marketplace and there are a lot of great businesses that have very unsuccessful websites. What is important is that your site is dynamic, unique, relevant and useable. It also needs to be easy to navigate with a simple conversion path and clean, modern desig ..

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    Google Local Reviews to be Optimised

    Saturday, April 13, 2013 Michael Anderson

    Now more than ever, getting online reviews about your business is important for your site rankings. Not only are reviews of your business great to display on your Google Local account, but now they are being optimised. This means that Google is now indexing local search results with phrases from reviews. The more reviews online about your business, the higher you will be li ..

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    How do I make Sirocco my Adwords Administrator?

    Tuesday, April 09, 2013 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Adwords Account to setup Campaigns, Ad Groups or Report to you weekly. To create the Account linkup, please email us with your Adwords Client ID, which is located in the top banner of your Adwords Account (see below). We will then send your account an Invitation for Client Manager Access, and once you accept we can start creati ..

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    Where will Search be in 10 Years?

    Monday, March 25, 2013 Katherine Anderson

    Ever considered where Google and Search will be in 10 years from now? Matt Cutts and the team at Google is already considering this very topic and has an interesting take on Google's vision for the future of search. Check out the search engine optimisation techniques available now at http://www.businesscatalystseo.com.au  ..

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    Can you have a single page Website?

    Saturday, March 09, 2013 Katherine Anderson

    Complex one page sites can still work well for your business as long as it is setup correctly using Javascript and CSS. Google has become better at reading javascript so this is a great opportunity to try a different site strategy. Of course, all the same SEO conventions still apply to single page sites, but we recommend that you take a closer look at Keyword Research (http://www.businessc ..

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    Aaron Wrixon has produced a great video about Writing Readable Links and balancing findability and readability, as part of the BC Gurus Business Catalyst Training Site.  

    Writing Readable Links

    Thursday, February 28, 2013 Katherine Anderson

    Aaron Wrixon (http://bcgurus.com/proauthors/aaron-wrixon) has produced a great video about Writing Readable Links (http://bcgurus.com/tutorials/writing-readable-links) and balancing findability and readability, as part of the BC Gurus Business Catalyst Training Site. Not only do we love Aarons tutorial but are so pleased to be one of the BC Partner examples he uses to show how to correctl ..

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    How creative can my Domain Name be?

    Thursday, February 21, 2013 Katherine Anderson

    Matt Cutts warns that Domain Names that are designed for specific geographic locations like .com.au being for Australia and .io being Indian Ocean, will have an impact on your local listings and what area Google automatically thinks you are targeting with your website. Creative Domain Names can be great for branding but be careful how far you push the envelope as you don't wan ..

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    Used Linkedin Lately?

    Wednesday, February 13, 2013 Katherine Anderson

    LinkedIn is a fantastic social medium for connecting with other Businesses. As an example of it's effectiveness, look at these fantastic statistics about our account - Not only does this help you network with other industry professionals but also works like a personal work profile for yourself and your business. Don't forget that there are a ..

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    New Business Catalyst SEO Offering on Sandpile

    Thursday, February 07, 2013 Katherine Anderson

    Sirocco Web Design have been busy packaging SEO, SEM and SMO services for Business Catalyst Sites and Partners. We are officially launching our new website on Wednesday 13th February at the BC Sandpile so join us (http://www.bcsandpile.com/business-catalyst-connect.htm) to find out more. ..

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    Heard about Negative SEO?

    Wednesday, January 30, 2013 Katherine Anderson

    Are there ways that your Business could be hurt by another Business using bad links and link farming? This is Negative SEO and Google takes strong action against this type of malicious behaviour. For the more competitive niches, Google has allowed Disavow's so that you can supply Google a copy of the links that you don't want to count towards your site SEO and they will take  ..

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    Have you seen Onesaas?

    Tuesday, January 22, 2013 Katherine Anderson

    OneSaas is a cloud integration solution (http://onesaas.com) that synchronises data from across multiple applications including Business Catalyst with other applications. It allows you to minimise the time you spend manually transferring data from one system to another, by automating these business processes. Key Features Connect data across multiple Cloud Platforms like CR ..

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    How important a signal is Freshness?

    Saturday, January 12, 2013 Katherine Anderson

    Searches can generally be navigational, information or transactional and Matt Cutts from Google suggests that sometimes people are looking for something that is actually 'fresh' or 'new'. Keep in mind that there are over 200 signals that Google users to rank sites and a trap would be to constantly create new content and ignore other SEO aspects that are also important (unless yo ..

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    Google Zeitgeist 2012

    Thursday, January 03, 2013 Katherine Anderson

    2012 say 1.2 trillion searches in 146 languages and Google has release these Search Trends from around the world www.google.com (http://www.google.com/zeitgeist/2012/#the-world) Australia Only Search Trends (http://www.google.com/zeitgeist/2012/#australia) can also been seen with lists of trending about everything from Fashion and Songs to Cities and Favourite Beers. Watch the year 201 ..

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    And the Winner Is...

    Wednesday, December 19, 2012 Katherine Anderson

    And the winner of 'The Most Overall Helpful Input' in the Adobe Business Catalyst Sandpile is.... Katherine Anderson! Love the BC Sandpile - what a fantastic group of dedicated Partners! Business Catalyst Sandpile Awards 2012 (http://vimeo.com/55694164) from Scott B Reynolds (http://vimeo.com/scottbreynolds) on Vimeo (http://vimeo.com). ..

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