Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Grow your business with Google Engage for Agencies

    Tuesday, December 18, 2012 Katherine Anderson

    Sirocco Web Design was recently asked to participate and work with Adobe to introduce Business Catalyst partners to the Google Engage Program. Our BC + Google Engage Success Story is available in full on the Adobe Business Catalyst Blog. (http://www.businesscatalyst.com/_blog/BC_Blog/post/Google_Engage_for_Business_Catalyst_Partners)  ..

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    Why Use an Adwords Campaign?

    Sunday, December 09, 2012 Katherine Anderson

    There are many reasons to run an Adwords Campaign for your Products or Services, even if you do happen to have a killer SEO strategy that has you at the top of the Search Engine Results for your targeted keywords. Adwords can be switched off and on when you need it. This makes it very versatile and unbelievably handy when you need to quickly gain a larger audience, launch your next sale pe ..

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    The Future of Digital

    Friday, November 30, 2012 Katherine Anderson

    The Ignition Future of Digital Conference was recently held and a fantastic Slide Deck from BI Intelligence about the Future of Digital was released. Research shows that tablets are now driving all the growth in the PC market and the need for websites to be mobile-ready is growing fast. There is a steady drop in traditional marketing in newspapers and magazines as online marketing is expl ..

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    Can I Use or Supply Duplicate Content?

    Saturday, November 17, 2012 Katherine Anderson

    Duplicate content can harm your website ranking but it is based on who is copying who. Google has a duplicate content filter and will remove substantially similar content from a search result to provide a better overall user experience. This is the most common action taken by Google when it detects duplicate content. Search engines recognise that there are many reasons why duplicate conte ..

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    Top 3 Reasons to Google Plus for Business

    Monday, November 12, 2012 Katherine Anderson

    As Google + is gaining ground in the Social Media Empire, it's time to look at the top 3 reasons why your Business should be engaging with Google + in it's infancy stage. 1. Link to Adwords Once you have a +1 button installed on your website, you can link your +1 with your Adwords Account. Initial insights show a 8-12% lift in CTR for Ads that use the Basic or Personal +1 linking, showing  ..

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    When Should you Worry about Site Links?

    Wednesday, November 07, 2012 Katherine Anderson

    We are often asked about how much a business should worry about the spammy links that there are to their site, that are out of their control. These are links that have been formed naturally without help from link schemes or paid links. Well, Matt Cutts is showing us the way once again to help administer his touch of Google advice and relieve us of our concerns. The new Link Disavow tool wi ..

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    How to design a Killer Landing Page

    Friday, October 26, 2012 Katherine Anderson

    There is always client discussions and various opionions about Landing Page design and Sales Funnels and this becomes important when you are advertising online and sending potential customers to a specific page to obtain further information about your product or service. Often your homepage is the last place you would send new customers as the mixed messages and full navigation options can ..

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    Need Adwords Conversion Tracking Setup?

    Tuesday, October 23, 2012 Katherine Anderson

    To setup conversion tracking for your Adwords Account, we need you to follow these steps - 1. Adwords Account Please supply us with a copy of your client number which is available in the top right hand corner of Adwords (see below). We will then request access to you adwords account which you can accept in the 'My Account' -> 'Notification Settings' (see below).  ..

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    Exact Match Domain Algorithm's

    Tuesday, October 16, 2012 Katherine Anderson

    How important is it to have an exact match keyword domain for your website? Well now even less. In 2011, Matt Cutts released a video that stated - “We have looked at the rankings and weights that we give to keyword domains and some people have complained that we’re giving a little too much weight for keywords in domains. And so we have been thinking about adjusting that mix a  ..

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    More Local Results, More Often

    Friday, October 05, 2012 Katherine Anderson

    Google has made many changes to it's Search Algorithm this year and many of these have been targeted towards providing searches with more localised results. Google says 'Now we're better able to identify web results that are local to the user and rank them appropriately'. Some of the recent local improvements to search include - Improvements to local time search feature Improved pre ..

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    How to have a Google + Hangout with Sirocco

    Thursday, September 27, 2012 Katherine Anderson

    A Google + Hangout is a fantastic medium for having business meetings and conferences. You can meet with up to 10 people at a time and can also screenshare to show presentations and provide training. To have a Google + Hangout you will need to - Login to your Google Account. If you don't have a Google Account, you can create one here - http://accounts.google.com/signup (https://account ..

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    New Style Google Search Results Page

    Monday, September 10, 2012 Katherine Anderson

    Google have just released their newest Search Results design, aimed to create a more consistent search experience across the various devices (desktop, tablet and phones) and new age screen sizes that are becoming available each day. The information column on the left hand side has now been moved to the top of the page under a new 'Search Terms' button, allowing for more space and cleaner s ..

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    A new study by SEMPO shows that the SEO budgets of businesses both large and small are still growing with the need for improved search engine results. 

    SEO Budgets are Growing but so are the scammers!

    Saturday, September 01, 2012 Katherine Anderson

    A new study by SEMPO (http://www.sempo.org/) shows that the SEO budgets of businesses both large and small are still growing with the need for improved search engine results. The 72 page report (http://c.ymcdn.com/sites/www.sempo.org/resource/resmgr/Docs/SEMPO_2012_State_Of_Search_M.pdf) shows the information surveyed for just under 900 companies and agencies and showed that brand/reputati ..

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    Adobe Creative Cloud Promotion Ends Soon

    Tuesday, August 14, 2012 Katherine Anderson

    (https://creativecloud-specialoffer.adobe.com/special-offer/?loc=en_US&cc=us) Don't miss your chance to get a huge discount on the new Adobe Creative Suite! Visit: creativecloud-specialoffer.adobe.com (https://creativecloud-specialoffer.adobe.com/special-offer/?loc=en_US&cc=us) ..

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    Heard about Project Glass from Google?

    Tuesday, August 07, 2012 Michael Anderson

    Just saw the fantastic Project Glass by Google. Unbelievable concept that would truly revolutionise the tech world - Get more details on Project Glass at www.fastcompany.com (http://www.fastcompany.com/1838801/inside-google-xs-project-glass-part-i) ..

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    Google Search Results now include 'Actively Discussed on Google+'

    Wednesday, August 01, 2012 Katherine Anderson

    Google+ is advancing at a rapid rate. As part of this further integration, when you are logged into Google+ and searching on Google, you may come across the 'Actively discussed on Google+' link underneath your search results. Once you click the 'Show' icon, you will see all the latest Google+ discussions and comments about the search result that was listed. This also allows you to lin ..

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    Facebook Programmed for Revenue or Disaster?

    Friday, July 27, 2012 Katherine Anderson

    (http://www.onlinegraduateprograms.com/programmed-for-disaster/) Created by: www.OnlineGraduatePrograms.com (http://www.onlinegraduateprograms.com/) ..

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    Newcastle Business Catalyst Usergroup

    Wednesday, July 18, 2012 Katherine Anderson

    Sirocco Web Design has started up the Newcastle Business Catalyst Usergroup to help support local BC partners. Come an join us for the first NUsergroup Meet and Greet on Friday 3rd August from 5.30pm at the Silo Lounge http://www.silolounge.com.au A great chance to meet local BC partners, discuss the latest BC goss and help us plan our future meets. RSVP Katherine at http://new ..

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    The Power of Remarketing

    Friday, July 13, 2012 Katherine Anderson

    Remarketing with Google allows you to monitor customers that visit your site and then continually remarket to them to as they search the web, to entice them to come back. It really is quiet a simple idea. First you need to find the type of customer you want to remarket to. This could be a subscriber to your Enews, a customer that adds products to their cart but does not actually buy, someo ..

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    Have you completed Content Experiments?

    Thursday, July 05, 2012 Katherine Anderson

    Websites should have a defined customer goal to get products purchased, get customers signed up for eNews, obtain service information or fill out a form. Ever thought of testing these goals or pages to ensure that your design is obtaining the optimum results from your visitors? What if you could run content experiments to test the effectiveness of button colours, images, heading text or e ..

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    Google Classes on Advanced Search

    Tuesday, June 26, 2012 Katherine Anderson

    Ever wished you understood Google Search more? This is your opportunity to do just that - Google has just announced that they are running a new online course to learn how to become a Google Power Searcher. The course involved 6 x 50 minute classes with interactive activities and opportunities to connect with others using Google Groups and Google + (including Hangouts on Air). You also ..

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    SEO for Startups in 10 minutes

    Saturday, June 23, 2012 Michael Anderson

    For startup businesses and small websites (under 50 pages), Google has provided a short movie about the type of SEO that you should consider when designing and maintaining your site. For further information contact Sirocco Web Design (/contact-web-site-design.html).  ..

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    How to Convert PDFs to Jpeg Files

    Wednesday, June 20, 2012 Katherine Anderson

    If you need to convert PDF files into Jpegs to use on your website, there are a few great options. There are 3 online sites that allow you to upload your pdf and have the converted jpeg emailed to you - 1. YouConvertIt You can upload 5 files at the same time for conversion but the software is still in beta. Visit www.youconvertit.com (http://www.youconvertit.com/ConvertFiles.aspx)  ..

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    Join AdSense to Increase your Online Revenue

    Friday, June 08, 2012 Katherine Anderson

    How well do you know AdSense and how to implement it on your website? AdSense is part of Googles Search Engine Marketing program. It is a free system that empowers online publishers to earn revenue by displaying relevant ads on their websites. Choose between Adwords Display and Search Ads to feature on webpages, mobile sites and web apps, and then Google pays you for each visitor that cli ..

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    Don't you love Viral Marketing...

    Friday, June 01, 2012 Michael Anderson

    The producers of this Beer Commercial borrowed a small 150 seat cinema playing a popular film, and filled 148 of it's seats with rough-looking, tattooed bikers, leaving only two seats free in the middle of the theater. They then allowed theater management to sell the last pair of tickets to several young couples on different evenings. What would you do? For a brand, it pays to be outs ..

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