Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    The Power of Local Searches

    Thursday, March 31, 2011 Katherine Anderson

    Recent surveys across 600 SEO respondents and 1250 consumers showed some compelling local search results. The SEO respondents ranked the top sources of traffic to their clients sites - Google dominates local traffic with 58% of visitors to local sites coming directly from Google Places and Google.com with Yahoo, Facebook and Bing coming in behind. Their is also mention that  ..

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    State of Search Marketing Report 2011

    Monday, March 21, 2011 Katherine Anderson

    The latest research for 2011 shows the current State of Search Marketing. 900 Agencies across more than 66 different countries were surveyed to gather this emerging information. It brings to light the importance of Advertising your site Organically (Naturally) and making the most of all optimisation listing options that are at your disposal to reduce the impact of ongoing PPC costs.  ..

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    Bing Search is Closing the Gap

    Tuesday, March 15, 2011 Katherine Anderson

    According to the most recent report from Hitwise, Bing dominated 30% of all searches conducted in the US in March 2011. That's an impressive 5% jump compared to February 2011 results. Google is still the market leader with 69.7% but is slowly loosing it's foothold and the only major player. The last six months has seen a progression of the two giants closer to each other than ever befo ..

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    New Privacy Bill for the US

    Thursday, March 03, 2011 Katherine Anderson

    There is a strong Government push in the US to help protect the mis-use of consumer information online. Commercial Privacy Bill of Rights Act for 2011 is aimed to give control over data that is collected about individuals on a website and would even allow consumers to block their information from being used. In Europe they already have comprehensive privacy regulations and data directive ..

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    What is LinkedIn

    Tuesday, March 01, 2011 Katherine Anderson

    LinkedIn is the world's largest professional network helping people find and achieve opportunities everyday.  ..

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    Full FAQ websites

    Monday, February 28, 2011 Katherine Anderson

    Information sharing is the most important aspect of the Internet. Due to this, question and answer websites are now available throughout the web. These sites take full advantage of the need for Answers to commonly asked questions. As much as these websites are great for a range of information, they are also important for each website to take advantage of. If you can answer a question ..

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    Why take your Business Online?

    Friday, February 18, 2011 Michael Anderson

    Online shopping is becoming more popular than ever! In November 2010 Access Economics reported that almost half the population aged 15 or over had made an online purchase in the 08/09 financial year worth an estimated $24 billion with about 80% going to Australian businesses. It’s no wonder the big retailers are concerned and they are realising they risk being left behin ..

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    URL Shorteners for Tweets & Posts

    Thursday, February 10, 2011 Katherine Anderson

    If you want to add links into your Twitter Tweets or Facebook / Google+ Posts, ensure you use a URL shortener to reduce the length of the web page address that you want to advertise. goo.gl (http://goo.gl), bit.ly (http://bit.ly), tiny.cc (http://tiny.cc) are great sites that can provide this service for you for free. ..

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    Why is Social Media Impacting Small Business?

    Saturday, February 05, 2011 Katherine Anderson

    Gone are the days of 'push marketing' when you hoped to gain a 1-2% return on any TV, radio, print or mailouts. The digital revolution is here and you are no longer in command of the marketplace... your customers are. Now is the time to work with your customer and the best way to do this is through Social Media. It is a way of connecting with customers, engaging in conversions and en ..

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    Google + the best for Business Rankings

    Wednesday, January 12, 2011 Michael Anderson

    As much as Facebook and Twitter have their place in the Social Media scene, Google + has crafted their path as not only a fantastic social medium, but also a boost for your rankings. Whether due to the Bing/Facebook alliance or other reasons, Facebook and Twitter, are not allowed to be crawled by Google. Google's admits - "Google doesn't index all of Facebook right now. It's a lost cause  ..

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