Sounds like it's time for a Website Redesign.
Unfortunately branding is everything and we quickly judge a website by first impressions. If a website was designed two years ago it can look like it is a decade old due to how fast technology is moving and the slick look of the latest websites compared with previous fads.The same tried and tested marketing techniques are important to include - keeping things simple, easy-to-use, navigation friendly and relevant. Plus having relevant content that is useful, enticing and selfless.
UsabilityUpgrade your usability to ensure visitors can quickly find what they are after. Follow the '3 Click Rule' and make sure all contact within your site can be accessed within 3 mouse clicks. A simple idea but sheer brilliance really.
Ask your friends and family to check out your current site and ask them how easy it is to buy, subscribe, find information etc and see their reaction. You may find that 'usability' and being able to find what customers are looking for has actually been driving customers away.Make sure the linking structure is sound, titles are obvious, there is more than one way to get to the most important pages and that you include a sitemap.
ContentThey say 'content is king' and for good reason. Not only does it captivate viewers and help create customer trust and loyalty but search engines love unique, keyword rich text.
Design and Colour SchemeA strong brand and colour scheme is an important element in standing out from the crowd and branding starts with your logo.
Blogs and Email MarketingDo you keep customers up to date with the latest company information? Do customers have a reason to come to your site regularly?
This is where the world of Blogs and Email Marketing come in. Your chance to advertise the latest advancements, industry news and special offers to a captive audience. Once setup, posting blogs and sending month E-News becomes the best, cheapest and fastest way to advertise. We can even ghostwrite for you.
eCommerceWith a strong push toward online purchases, are you taking advantage of the opportunities available to sell physical products, have a payment page, take event bookings or have a subscriber or membership based service?
If the answer is yes then you also need to look at how user friendly your eCommerce solution is. How many people are converting sales compared to just window shopping? Is the layout of your shop off-putting? Do people trust your site to deliver what you say you will? Make sure your eCommerce is as fluid and customer friendly as possible.
Don't let your site get left by the wayside. Continually revisit your intention, refine your direction and add new information to keep it fresh and new. Small changes can have great impacts and identifying the problems is half the battle. Be realistic, be critical and honest and you will be able to grow your site with your business.
Talk to us today about the small changes that have the greatest impact. You may be surprised just how easy a revamp is.