Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    About local conversion actions

    Tuesday, August 14, 2018 Michael Anderson

    Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined by Google Ads. Local conversion action data  ..

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    How to SEO a Website?

    Friday, April 20, 2018 Katherine Anderson

    How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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    Adwords Remarketing

    Tuesday, April 10, 2018 Katherine Anderson

    Want to setup Remarketing to your Adwords Campaign? Ask us to setup a remarketing campaign (/contact-sirocco-web-design) for your Business ..

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    Landing Page Tests in Adwords

    Tuesday, March 20, 2018 Katherine Anderson

    By refining landing pages and using split testing of different Ads, Kapitall Inc was able to drive a 44% Conversion increase from their Adwords Campaign. Using a clever landing page with a gaming-style interface that broke the mould of traditional online investing, Kapitall took the time to optimise their ads and landing pages, tracking and targeting visitors, leading to more conversions.  ..

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    On page SEO is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. 

    On Page SEO & Keyword Research

    Saturday, July 15, 2017 Michael Anderson

    On page SEO (/websites/on-page-seo) is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. Keyword Research (/websites/keyword-research) not only helps you make choices on Keywords by comparing Search Volume and Keyword Competition but it will give you a Keyword Strategy so you can ..

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    Protecting your Trademark in Adwords

    Saturday, October 15, 2016 Katherine Anderson

    Adwords has a Trademark protection scheme that stops businesses from having Ads approved with trademarked text within the ad content itself. This is one of the reasons that Ads become disqualified and is often followed by a warning about advertising such trademarks on the Google Adwords network. If you notice that your trademark text is being used within an ad then you can file a comp ..

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    How to setup Admin Access to your Google Analytics etc.

    Tuesday, March 29, 2016 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Analytics Account to link up to either Adwords, Advanced Website Ranking or Monitoring your SEO. To setup Admin Access to the Google Analytics account use the following procedure - Login to your Analytics Account (http://www.google.com/analytics/#?modal_active=none) using your Google username and password. Click into the Google An ..

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    How do I make Sirocco my Adwords Administrator?

    Tuesday, April 09, 2013 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Adwords Account to setup Campaigns, Ad Groups or Report to you weekly. To create the Account linkup, please email us with your Adwords Client ID, which is located in the top banner of your Adwords Account (see below). We will then send your account an Invitation for Client Manager Access, and once you accept we can start creati ..

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    Why Use an Adwords Campaign?

    Sunday, December 09, 2012 Katherine Anderson

    There are many reasons to run an Adwords Campaign for your Products or Services, even if you do happen to have a killer SEO strategy that has you at the top of the Search Engine Results for your targeted keywords. Adwords can be switched off and on when you need it. This makes it very versatile and unbelievably handy when you need to quickly gain a larger audience, launch your next sale pe ..

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    Need Adwords Conversion Tracking Setup?

    Tuesday, October 23, 2012 Katherine Anderson

    To setup conversion tracking for your Adwords Account, we need you to follow these steps - 1. Adwords Account Please supply us with a copy of your client number which is available in the top right hand corner of Adwords (see below). We will then request access to you adwords account which you can accept in the 'My Account' -> 'Notification Settings' (see below).  ..

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    How to Google for Business

    Friday, May 25, 2012 Katherine Anderson

    Google Places Rate and share places on Google places.google.com/rate (http://places.google.com/rate) Get your business found on Google google.com/local/add (http://google.com/local/add) Let customers look inside your business maps.google.com/help/maps/businessphotos (http://maps.google.com/help/maps/businessphotos) Advertise online, quickly and easily google.com/adwords/express (http://g ..

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    Exact and Phrase Matches Widened in Adwords

    Thursday, May 10, 2012 Katherine Anderson

    Our friends at Google Adwords have made a fundamental change to their Exact Match and Phrase Matched keywords. Instead of search queries by customers being exactly targeted to only the keyword phrases you have chosen, with no option for variants, the options for keyword targeting have slightly widened. Now, Adwords will automatically serve ads based on your exact or phrase matched keyw ..

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    Product Listing Ads Now in Australia for Adwords

    Wednesday, April 18, 2012 Katherine Anderson

    Google are rolling out a new Search ad format in Australia called Product Listing Ads. These ads are specifically designed for e-commerce stores - like kitchenware, clothes, toys, books, electronics or other consumer goods online. Once you have a Google Merchant Centre account, with your products adding to Google Shopping, we link your Adwords account to it and you'll be able to take a ..

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    How to make an Adwords Payment

    Monday, March 19, 2012 Katherine Anderson

    You can have complete control of your Adwords spend and payments for online marketing and can pay for ad activity whenever you like. For each Ad Campaign we set a daily budget that you would be willing to pay for clicks ie. $5 per day worth of click would be $35/week in Ad Spend. Manual Payment Process You make a payment to your Adwords Account Your ads run almost immediately after Ad ..

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    How do you setup Google Adwords account?

    Thursday, March 15, 2012 Katherine Anderson

    It is free to create a Google Adwords account for your business. You can then have complete control of your account and give and remove access to whichever Administrators you choose. It is important to link your Adwords Account with your current Google Account if you have one so that your access to Google Analytics, Google +, Places Accounts, Gmail etc are all handled by the one username  ..

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    New Google Adwords Location Targeting Features

    Friday, November 04, 2011 Katherine Anderson

    Google has revamped their Adwords Location Targeting tools, integrating Google Maps, helping you to more closely target the location of your audience. Google says, 'We've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about locations, make relevant location suggestions, and improve the level. of accuracy of our locatio ..

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