Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    A new study from Slingshot shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. 

    Will Google or Bing give me a better CTR?

    Wednesday, November 23, 2011 Katherine Anderson

    A new study from Slingshot (http://moz.com/blog/mission-imposserpble-establishing-clickthrough-rates) shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. Although we know that Bing receives only 30% of searches and has an older, more female customer base, it is important to note that the search engine is also used different ..

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    Bing's NEW Integration with Facebook

    Tuesday, May 31, 2011 Katherine Anderson

    Bing has just launched it's next round of Facebook Integration. Bing believes that over 50% of people analysed say that seeing their friends 'likes' for websites would help them make better buying decisions. This functionality will only be available if you are signed into Facebook while you are searching so it can be easily turned off or on. Yusuf Mehdi, the Corporate Vice President of Micr ..

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    Google Search including more Social Site Results

    Wednesday, May 18, 2011 Katherine Anderson

    Google seems to have made another update to the way it deals with Social Media sites and has been displaying real time search results from the top Social Networks including Quora, Buzz, Gowalla, Facebook, MySpace, Google Buzz, FriendFeed, Jaiku, Identi.ca, and TwitArmy. Bing has been including social feeds in it's results for links from Facebook fan pages and Twitter feeds for some  ..

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    Bing's Mobile Invasion

    Thursday, May 05, 2011 Katherine Anderson

    It was announced today that Bing will now be the default search engine browser on all BlackBerry devices for both web surfing and at the operating system level. Microsoft also has a partnership with Nokia which will also ship with Bing on smartphones and tablets. Bing is going from strength to strength and is gaining momentum quickly and although is not used on the Apple iPhone, it making ..

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    Bing Search is Closing the Gap

    Tuesday, March 15, 2011 Katherine Anderson

    According to the most recent report from Hitwise, Bing dominated 30% of all searches conducted in the US in March 2011. That's an impressive 5% jump compared to February 2011 results. Google is still the market leader with 69.7% but is slowly loosing it's foothold and the only major player. The last six months has seen a progression of the two giants closer to each other than ever befo ..

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