Do you know what your click-thru rates (CTR) are for searches that bring up your website result? Are your website CTR's low compared to the average? What if you have a great rank but don't get many clicks? Often the reason that your position is great but there is a lack of clicks, lies in a Snippet that doesn't match the search query and is not enticing  ..

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A new study from Slingshot (http://moz.com/blog/mission-imposserpble-establishing-clickthrough-rates) shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. Although we know that Bing receives only 30% of searches and has an older, more female customer base, it is important to note that the search engine is also used different ..

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