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    Innovation vs Inspiration

    Tuesday, August 02, 2011 Katherine Anderson

    Clients often ask us where we get our ideas from? How we came up with that Logo? Why they didn't think of that concept? Truth is, many ideas take time and go through many stages of drafts and updates until they crystalise. Sometimes the idea jumps up and hits you, other times it takes research and inspiration from other avenues to guide you to a hypothesis. When you are in the busin ..

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