Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    About local conversion actions

    Tuesday, August 14, 2018 Michael Anderson

    Local conversion actions are counted whenever people complete an action that’s specific to an advertiser’s physical location (like a store), during or after interacting with an ad for that advertiser. Since local conversion actions happen on Google’s products and services (for example, Google Maps), local conversion actions are automatically defined by Google Ads. Local conversion action data  ..

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    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. 

    How to get better rankings in Google

    Thursday, June 15, 2017 Michael Anderson

    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords (/websites/google-adwords-management) and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. Adwords works particularly well for ne ..

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    More Local Results, More Often

    Friday, October 05, 2012 Katherine Anderson

    Google has made many changes to it's Search Algorithm this year and many of these have been targeted towards providing searches with more localised results. Google says 'Now we're better able to identify web results that are local to the user and rank them appropriately'. Some of the recent local improvements to search include - Improvements to local time search feature Improved pre ..

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    New Style Google Search Results Page

    Monday, September 10, 2012 Katherine Anderson

    Google have just released their newest Search Results design, aimed to create a more consistent search experience across the various devices (desktop, tablet and phones) and new age screen sizes that are becoming available each day. The information column on the left hand side has now been moved to the top of the page under a new 'Search Terms' button, allowing for more space and cleaner s ..

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    Heard about Project Glass from Google?

    Tuesday, August 07, 2012 Michael Anderson

    Just saw the fantastic Project Glass by Google. Unbelievable concept that would truly revolutionise the tech world - Get more details on Project Glass at www.fastcompany.com (http://www.fastcompany.com/1838801/inside-google-xs-project-glass-part-i) ..

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    Facebook Programmed for Revenue or Disaster?

    Friday, July 27, 2012 Katherine Anderson

    (http://www.onlinegraduateprograms.com/programmed-for-disaster/) Created by: www.OnlineGraduatePrograms.com (http://www.onlinegraduateprograms.com/) ..

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    How to Google for Business

    Friday, May 25, 2012 Katherine Anderson

    Google Places Rate and share places on Google places.google.com/rate (http://places.google.com/rate) Get your business found on Google google.com/local/add (http://google.com/local/add) Let customers look inside your business maps.google.com/help/maps/businessphotos (http://maps.google.com/help/maps/businessphotos) Advertise online, quickly and easily google.com/adwords/express (http://g ..

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    One policy, one Google experience - Privacy Policy

    Friday, February 17, 2012 Katherine Anderson

    Google has announced that as of 1st March 2012 it is initiating a new Privacy Policy which combines the 60 different ones they currently employ. This will create a unified approach to working across Google, making it easy to share a collaborate, easy to work with and fully tailored. With a more transparent approach and an unchanged principal, this update is good news for all consumers of G ..

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    Google Advertising Reach hits new Heights

    Saturday, January 07, 2012 Katherine Anderson

    Googles share of the Global Advertising Market has now reached a remarkable 44%. As ZenithOptimedia has quoted, 'Over this time Google has tightened its grip on global search (raising its share of searches from 72% in 2006 to 85% now) and established a lead in traditional display and online video with the help of the acquisition and development of companies like DoubleClick and YouTube. In ..

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    2011 A Year In Review from Google

    Sunday, January 01, 2012 Katherine Anderson

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    A new study from Slingshot shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. 

    Will Google or Bing give me a better CTR?

    Wednesday, November 23, 2011 Katherine Anderson

    A new study from Slingshot (http://moz.com/blog/mission-imposserpble-establishing-clickthrough-rates) shows an interesting comparison between the CTR (Click Through Rate) between search results listed in Google and Bing. Although we know that Bing receives only 30% of searches and has an older, more female customer base, it is important to note that the search engine is also used different ..

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    Google Engage Masterclass Event

    Monday, November 14, 2011 Katherine Anderson

    Yesterdays Google Engage Event was certainly engaging. Not only was it extremely entertaining but full of fantastic tips and tricks that will be useful to our Agency for years to come. Google and David Booth not only taught us about marketing accountability but helped open our minds to the possibilities of the Google framework. Training on Australian Advertising Trends, MCC ..

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    How do I get on Page 1 of Google?

    Thursday, October 06, 2011 Michael Anderson

    Every industry has it’s shady operators, promising the world without delivering it. The Website Design and SEO Industry is NO exception. Heard those ads saying ‘We guarantee you will rank on the first page of Google fast'? The problem is that… paying for Google Adwords is the only way you can make this type of quick-fix promise. Depending on what industry you are i ..

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    Inside Google's Search Office

    Saturday, September 10, 2011 Michael Anderson

    Google's search leaders, Matt Cutts, Ben Gomes and Amit Singhal give you an inside look on how search works, share stories on what is has been like to work at Google over the past decade and where search is going in the future. Moderated by Search Engine Land's Danny Sullivan.  ..

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    Googles Search Algorithm Improvements

    Wednesday, August 17, 2011 Michael Anderson

    Every wondered what goes on behind the secure doors at Google? How they work out their elusive Search Algorithms and what part research has to play in what we see when we hit 'Search'? Well Google has released a great snippet into the life of Search in their latest short video.  ..

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    Google News REVAMP

    Friday, June 03, 2011 Katherine Anderson

    Google News has been losing visitors at the rate of 22% per year and probably due to the page clutter and reduced visitor usability. But, a new advancement has re-vitalised Google News search with expandable stores, multimedia content and labels. Click-to-expand - Each story is collapsed down to one headline with the exception of the top story. When something interests you, click nearby to ..

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    Google Search including more Social Site Results

    Wednesday, May 18, 2011 Katherine Anderson

    Google seems to have made another update to the way it deals with Social Media sites and has been displaying real time search results from the top Social Networks including Quora, Buzz, Gowalla, Facebook, MySpace, Google Buzz, FriendFeed, Jaiku, Identi.ca, and TwitArmy. Bing has been including social feeds in it's results for links from Facebook fan pages and Twitter feeds for some  ..

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    Understanding Smart Phone Users

    Friday, May 13, 2011 Katherine Anderson

    Google has just completed "The Mobile Movement" study that was conducted to identify the opportunities that are available for optimising websites and advertising to Smart Phones. The statistics are staggering and very compelling. As an extension of our desktop computer, the smart phone has become a vital tool in shopping, social networking and information gathering. Now is the time to ..

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    Advice from Google since the Panda Update

    Monday, May 09, 2011 Katherine Anderson

    Google's Panda update in February 2011 left a lot of websites by the wayside as it slaughtered the rankings of low-quality and shallow websites. Many article sites and link farms were hit hard and lost up to 90% of their traffic in one hit. Hopefully these new improvements will see a jump in good sites getting top priority. It has promise in the long run. Now, since the onslaught,  ..

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    Bing's Mobile Invasion

    Thursday, May 05, 2011 Katherine Anderson

    It was announced today that Bing will now be the default search engine browser on all BlackBerry devices for both web surfing and at the operating system level. Microsoft also has a partnership with Nokia which will also ship with Bing on smartphones and tablets. Bing is going from strength to strength and is gaining momentum quickly and although is not used on the Apple iPhone, it making ..

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    New +1 Button in Google Search Results

    Thursday, April 28, 2011 Katherine Anderson

    Google has just released a new Search Ranking Signal called +1. It allows users to effectively rate if they think a website is good and acts as a mini review. Google says "+1 buttons recommend web content to people in the context of search results ('Peng +1′d this page'), and +1′s from social connections can help improve the relevance of the results you see in Google Search. Soon,  ..

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    Google's Autocomplete Function

    Wednesday, April 27, 2011 Katherine Anderson

    Google has now updated their 'Auto complete' function that helps predict what you are searching for as you are typing it in. Now not only does it show the most popular search topics but now also suggests rare or never searched for options. This latest update hopes to improve your ability to find what you are looking for with a more intelligent approach to the diagnostics. ..

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