Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Google Analytics changes to Cross Device Tracking

    Monday, October 29, 2018 Michael Anderson

    Google Analytics has recently introduced new Cross Device Tracking features called Google Signals to help gain a better understanding of the journey customers take across multiple devices as they interact with your website from Desktop Computer to Laptop, iPad and Smartphone. These new features in Google Analytics allow you to access an Acquisition Device report as well as other Cross Dev ..

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    Upgrading to Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website. All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently util ..

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    Data Retention updates for Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    Google Analytics has recently implemented new data retention periods whereby after a set period of time, user-level and event-level data stored by the program is automatically deleted from your Google Analytics account. These settings take effect on May 25, 2018. By default this new setting is 26 months but we do have the option to change this to ‘Do not automatically expire’ so the i ..

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    What is 'Not Provided' in Google Analytics?

    Tuesday, November 15, 2016 Katherine Anderson

    Google Analytics is the one-stop-shop for all information about keyword performance, site traffic and conversion statistics but what about those organic keyword metrics that are 'not provided'? It's frustrating seeing (not provided) in the number 1 spot on your organic keyword listing. (Not provided) certainly doesn't help you track down which organic keyword phrases were used by customers ..

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    How to setup Admin Access to your Google Analytics etc.

    Tuesday, March 29, 2016 Katherine Anderson

    Sirocco Web Design needs to be granted access to your Analytics Account to link up to either Adwords, Advanced Website Ranking or Monitoring your SEO. To setup Admin Access to the Google Analytics account use the following procedure - Login to your Analytics Account (http://www.google.com/analytics/#?modal_active=none) using your Google username and password. Click into the Google An ..

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    What is 'Not Set' in Google Analytics?

    Sunday, November 15, 2015 Katherine Anderson

    Not only do we have to contend with the dreaded 'not provided' listing in Google Analytics for organic searches (/tips-and-tricks/get-not-provided-landing-page-information) where customers were logged-in to their Google accounts, but we also have the 'Not Set' issue to contend with. So what exactly is 'not set'? It is a placeholder for any information that has not been received for t ..

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    How to track Email Marketing Links in Google Analytics

    Monday, June 15, 2015 Katherine Anderson

    When setting up an Email Marketing Campaign or paying for an Electronic Direct Mail (EDM) service it is important to be able to track how successful the campaign has been. How many people clicked back to your site? What pages did they go to? Some of this information can be found in your Business Catalyst Email Marketing Report but what about how many customers went on to make a Tran ..

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    Get 'Not Provided' Landing Page Information

    Friday, May 15, 2015 Katherine Anderson

    'Not Provided' is one phrase you are going to start seeing a lot more of in Google Analytics since the recent update by Google to encrypt all organic keyword searches. So is there anyway to get more out of your 'Not Provided' numbers? One trick we use is to add a Filter that shows what Landing Pages your 'Not Provided' keywords searches were sent to. Although this is n ..

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    Learn how Customers Purchase Online

    Saturday, June 08, 2013 Katherine Anderson

    The Customer Journey of making a decision to purchase from your Business is now more complex than ever and goes through an unprecedented number of interactions before the buying decision is completed. With the vast range of Marketing Channels available (email, display ads, search, social, direct traffic), it is hard to pinpoint the zero moment of truth (http://www.google.com/think/collecti ..

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    Need Adwords Conversion Tracking Setup?

    Tuesday, October 23, 2012 Katherine Anderson

    To setup conversion tracking for your Adwords Account, we need you to follow these steps - 1. Adwords Account Please supply us with a copy of your client number which is available in the top right hand corner of Adwords (see below). We will then request access to you adwords account which you can accept in the 'My Account' -> 'Notification Settings' (see below).  ..

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