Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    How to SEO a Website?

    Friday, April 20, 2018 Katherine Anderson

    How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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    Can you Build Links using Article Directories?

    Wednesday, November 15, 2017 Katherine Anderson

    Submitting Articles to high quality directories and PR sites can be a good way to show authority in your industry and share information about your business. Using Article Directories for link building however, is not a great option due to the lack of control you have over article re-use and the low quality results it often produces. Google also sees this practice as being fairly in ..

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    The Future of Digital

    Friday, November 30, 2012 Katherine Anderson

    The Ignition Future of Digital Conference was recently held and a fantastic Slide Deck from BI Intelligence about the Future of Digital was released. Research shows that tablets are now driving all the growth in the PC market and the need for websites to be mobile-ready is growing fast. There is a steady drop in traditional marketing in newspapers and magazines as online marketing is expl ..

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    What is the difference between SEO and SEM?

    Friday, December 16, 2011 Michael Anderson

    SEM and SEO are two different approaches to ranking in Search Engines so you list higher for targeted ‘search phrases’. This in turn makes it easier for your site to be found by consumers who are looking for products you sell or services your supply. Search Engine Marketing (SEM) is paying to be at the top of Google using an advertising product called 'Adwords'. Adwords puts y ..

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    How do I get on Page 1 of Google?

    Thursday, October 06, 2011 Michael Anderson

    Every industry has it’s shady operators, promising the world without delivering it. The Website Design and SEO Industry is NO exception. Heard those ads saying ‘We guarantee you will rank on the first page of Google fast'? The problem is that… paying for Google Adwords is the only way you can make this type of quick-fix promise. Depending on what industry you are i ..

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    Inside Google's Search Office

    Saturday, September 10, 2011 Michael Anderson

    Google's search leaders, Matt Cutts, Ben Gomes and Amit Singhal give you an inside look on how search works, share stories on what is has been like to work at Google over the past decade and where search is going in the future. Moderated by Search Engine Land's Danny Sullivan.  ..

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    State of Search Marketing Report 2011

    Monday, March 21, 2011 Katherine Anderson

    The latest research for 2011 shows the current State of Search Marketing. 900 Agencies across more than 66 different countries were surveyed to gather this emerging information. It brings to light the importance of Advertising your site Organically (Naturally) and making the most of all optimisation listing options that are at your disposal to reduce the impact of ongoing PPC costs.  ..

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    Bing Search is Closing the Gap

    Tuesday, March 15, 2011 Katherine Anderson

    According to the most recent report from Hitwise, Bing dominated 30% of all searches conducted in the US in March 2011. That's an impressive 5% jump compared to February 2011 results. Google is still the market leader with 69.7% but is slowly loosing it's foothold and the only major player. The last six months has seen a progression of the two giants closer to each other than ever befo ..

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