Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    How to SEO a Website?

    Friday, April 20, 2018 Katherine Anderson

    How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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    Optimise your website for Mobile First Index

    Tuesday, February 20, 2018 Katherine Anderson

    With rumors that Google is switching to their ‘Mobile First Index’ this year, there are some website updates you’ll want to have in place to maintain your search results. So what is the ‘Mobile First Index’? Firstly, a ‘mobile-friendly’ or ‘responsive’ site means that your website will automatically resize to the device it is viewed on. So ‘mobile first’ is where Google determines you ..

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    On page SEO is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. 

    On Page SEO & Keyword Research

    Saturday, July 15, 2017 Michael Anderson

    On page SEO (/websites/on-page-seo) is the backbone of any successful website so choosing the right Keywords and Phrases to build your pages around is the first and most important step in the process. Keyword Research (/websites/keyword-research) not only helps you make choices on Keywords by comparing Search Volume and Keyword Competition but it will give you a Keyword Strategy so you can ..

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    Is Business Catalyst SEO Friendly?

    Thursday, September 15, 2016 Katherine Anderson

    We are often asked if Adobe Business Catalyst is SEO Friendly. The simple answer is VERY Friendly! There are a suite of integrated tools that not only make SEO on Business Catalyst simple, but in some cases 'fully automated'. Adobe is also very proactive, working with partners to improve the SEO functionality of the CMS, allowing us to better service and optimise our clients sites.  ..

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    A new study by SEMPO shows that the SEO budgets of businesses both large and small are still growing with the need for improved search engine results. 

    SEO Budgets are Growing but so are the scammers!

    Saturday, September 01, 2012 Katherine Anderson

    A new study by SEMPO (http://www.sempo.org/) shows that the SEO budgets of businesses both large and small are still growing with the need for improved search engine results. The 72 page report (http://c.ymcdn.com/sites/www.sempo.org/resource/resmgr/Docs/SEMPO_2012_State_Of_Search_M.pdf) shows the information surveyed for just under 900 companies and agencies and showed that brand/reputati ..

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    SEO for Startups in 10 minutes

    Saturday, June 23, 2012 Michael Anderson

    For startup businesses and small websites (under 50 pages), Google has provided a short movie about the type of SEO that you should consider when designing and maintaining your site. For further information contact Sirocco Web Design (/contact-web-site-design.html).  ..

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    Sirocco's White Hat SEO

    Tuesday, April 10, 2012 Katherine Anderson

    White Hat SEO (Search Engine Optimisation) can be a huge benefit and very effective for online businesses. In essence, SEO is about improving the usability of a site so that it more accessible and easier to find by search engines and users. By using keyword research we ensure that the language used on each page and site-wide is suitable and relevant to it's audience and overall attempt to  ..

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    What is the difference between SEO and SEM?

    Friday, December 16, 2011 Michael Anderson

    SEM and SEO are two different approaches to ranking in Search Engines so you list higher for targeted ‘search phrases’. This in turn makes it easier for your site to be found by consumers who are looking for products you sell or services your supply. Search Engine Marketing (SEM) is paying to be at the top of Google using an advertising product called 'Adwords'. Adwords puts y ..

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    Does Google consider SEO to be Spam?

    Saturday, October 22, 2011 Katherine Anderson

    Right from the source, Google's Matt Cutt's dispels the myth that Google views SEO as a form of Spam. Google views SEO as a genuine way to help customers find what they are looking for through search engines by properly targeting websites to the exact niche, brand or subject matter that the business is geared towards. So do we. As a white hat SEO company, we know there are many shady p ..

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    How do I get on Page 1 of Google?

    Thursday, October 06, 2011 Michael Anderson

    Every industry has it’s shady operators, promising the world without delivering it. The Website Design and SEO Industry is NO exception. Heard those ads saying ‘We guarantee you will rank on the first page of Google fast'? The problem is that… paying for Google Adwords is the only way you can make this type of quick-fix promise. Depending on what industry you are i ..

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    What SEO Keywords and Phrases Should I Use?

    Wednesday, September 28, 2011 Michael Anderson

    SEO phrases should be chosen with care, looking at all available options and making calculated decisions about how different choices create different ranking scenarios. As part of your websites SEO evaluation, we use tools which allow us to analyse keywords and phrases, view other phrase scenarios, look at competition, monthly searches based on country and keyword alternatives. It's e ..

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    Inside Google's Search Office

    Saturday, September 10, 2011 Michael Anderson

    Google's search leaders, Matt Cutts, Ben Gomes and Amit Singhal give you an inside look on how search works, share stories on what is has been like to work at Google over the past decade and where search is going in the future. Moderated by Search Engine Land's Danny Sullivan.  ..

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    Optimisation over the Years...

    Wednesday, May 25, 2011 Katherine Anderson

    I completed by first University course in designing Websites back in 1995. Since then a lot has changed in the area of search and many updates and new directions have come and gone. It used to be just about on-page metatags and jam packed keywords and with the limited number of sites actually on the net it was easy to get good results, even if nobody was looking. There was Altavista,  ..

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    Bing's Mobile Invasion

    Thursday, May 05, 2011 Katherine Anderson

    It was announced today that Bing will now be the default search engine browser on all BlackBerry devices for both web surfing and at the operating system level. Microsoft also has a partnership with Nokia which will also ship with Bing on smartphones and tablets. Bing is going from strength to strength and is gaining momentum quickly and although is not used on the Apple iPhone, it making ..

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    Be Careful of Flash and Script sites

    Tuesday, May 03, 2011 Katherine Anderson

    Clients often ask our opinion on Flash sites and if they are worth implementing. Although they often look great, there is a big SEO disadvantage to using this technology. Other scripting programs like JavaScript, Ajax and Silverlight are also problematic. Pages that include these types of scripts make it difficult, if not impossible for a search engine spider to read the page content or  ..

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    Improve your SEO using Blogs

    Tuesday, April 05, 2011 Katherine Anderson

    Adding a Blog to your website is something that should be taken into careful consideration. Having an updated Blog keeps visitors and search engines returning to your site to see what you have to say. Search engines hate stagnate sites that never change so if your site has new content on it regularly, it gives then a reason to re-crawl. It also gives more pages for search engines to  ..

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    State of Search Marketing Report 2011

    Monday, March 21, 2011 Katherine Anderson

    The latest research for 2011 shows the current State of Search Marketing. 900 Agencies across more than 66 different countries were surveyed to gather this emerging information. It brings to light the importance of Advertising your site Organically (Naturally) and making the most of all optimisation listing options that are at your disposal to reduce the impact of ongoing PPC costs.  ..

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    Bing Search is Closing the Gap

    Tuesday, March 15, 2011 Katherine Anderson

    According to the most recent report from Hitwise, Bing dominated 30% of all searches conducted in the US in March 2011. That's an impressive 5% jump compared to February 2011 results. Google is still the market leader with 69.7% but is slowly loosing it's foothold and the only major player. The last six months has seen a progression of the two giants closer to each other than ever befo ..

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    Why is Social Media Impacting Small Business?

    Saturday, February 05, 2011 Katherine Anderson

    Gone are the days of 'push marketing' when you hoped to gain a 1-2% return on any TV, radio, print or mailouts. The digital revolution is here and you are no longer in command of the marketplace... your customers are. Now is the time to work with your customer and the best way to do this is through Social Media. It is a way of connecting with customers, engaging in conversions and en ..

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