Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    How to SEO a Website?

    Friday, April 20, 2018 Katherine Anderson

    How do you SEO a Website? Use our proven SEO Strategy Step-by-Step to increase your rankings, conversions and traffic- 1. Keyword Research Research, analyse and generate a list of Keywords to implement on your website, helping attract the right customers, traffic and conversions. Start your Keyword Research (/websites/keyword-research) 2. Advanced Website Ranking Get a detailed in ..

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    Optimise your website for Mobile First Index

    Tuesday, February 20, 2018 Katherine Anderson

    With rumors that Google is switching to their ‘Mobile First Index’ this year, there are some website updates you’ll want to have in place to maintain your search results. So what is the ‘Mobile First Index’? Firstly, a ‘mobile-friendly’ or ‘responsive’ site means that your website will automatically resize to the device it is viewed on. So ‘mobile first’ is where Google determines you ..

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    Organic Click-thru Rates

    Thursday, February 15, 2018 Katherine Anderson

    Ever considered the implications of Organic Search Rank Positions and their related click-thru rates (the % of customers that see your website Snippet and click-thru to your website)? Obviously, being near the top of Search Results is important but did you realise just how much? Of course there is a big difference between the types of searches that are performed and the relativ ..

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    Can Small Websites Rank Well?

    Tuesday, August 15, 2017 Katherine Anderson

    Small sites can often do a better job at providing quality, niche content. All sites, big or small have started at the beginning at one point so being small does not mean that you can't either become large or authoritative. It is more important than to have quality content that is well shared on a small site than have a large site with lower quality content, just for the sake of mo ..

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    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. 

    How to get better rankings in Google

    Thursday, June 15, 2017 Michael Anderson

    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords (/websites/google-adwords-management) and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away. Adwords works particularly well for ne ..

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    What are your True Website Rankings?

    Saturday, March 21, 2015 Michael Anderson

    How do you find out where your website is actually ranking? Are you doing a Google search for your website, keywords, product names or services that you provide to see what position and page your on in the search results? You maybe shocked to learn that these results may not be a true representation of your Google Rankings and that it is most likely not the same results that your cus ..

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    Google ranking mobile friendly websites higher in search results.

    Friday, January 23, 2015 Michael Anderson

    Google has recently been testing their new ranking algorithm for searches made on mobile devices which will undoubtedly rank "mobile friendly" websites higher than a "non-mobile friendly" site in their search results. There are clear signs that this will go ahead as Google will want to provide the best user experience possible for their customers and they have even started tagging we ..

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    How can you compete with Website Rankings?

    Thursday, April 25, 2013 Katherine Anderson

    Can a legitimate business compete online? Of course it can. The internet is a great leveller when it comes to the online marketplace and there are a lot of great businesses that have very unsuccessful websites. What is important is that your site is dynamic, unique, relevant and useable. It also needs to be easy to navigate with a simple conversion path and clean, modern desig ..

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