Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Upgrading to Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website.

    All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently utilising this) which moves with your website and would provide analytics now, throughout the transition and on a CMS new platform.

    We can setup this Google Analytics account so that you are the ‘owner’ of the account meaning you can login and view your analytics information at any time and export reports to excel or PDF. We can also create custom dashboards of specific key performance metrics like customer geography, referral links, page views, top landing pages, new vs returning customers, social media referrals and device usage, to be sent to you daily, weekly or monthly so you can easily track your website success in detail.

    Further to this, Google Analytics has the ability to track conversion goals like submission of your ‘contact us’ form and we can even track how many people visit specific pages, click on your email address or click-to-call your phone number on their mobiles which is is a big upgrade in tracking compared to the current Adobe Analytics software.

    Also, if you are using Adwords or considering this type of search engine marketing in future, having Google Analytics on your website is vital to track your Ad Campaign success in detail and we can even import conversion goal tracking and remarketing lists into Adwords so all your data is linked and integrated.

    Let us know if your interested in Google Analytics integration and we can chat further about your specific requirements.




    Recent Posts

    Tags

    LinkedIn Google Analytics Adwords Remarketing Click Through Rate Search Engine Ranking Webmail Website User Experience Google Customer Surveys Sandpile Awards Search Engine Optimisation (SEO) Paypal Location Targeting Word of Mouth Google Offers News Adobe Creative Cloud Clear Cache Mobile Friendly Websites Writing Readable Links Google Google Engage Event FAQ's Conversions SSL Certificate BC Usergroup Online Advertising Google Local Search Results Remarketing Colours Sitemap Video Google Spreadsheets Email Campaigns Google Maps Business Catalyst Website Rankings Google Drive Facebook Ads Site Links Bing Ecommerce Picnik Facebook Google Engage Website Speed Search Engine Marketing (SEM) QR Codes Content Experiments BC Training App Google Search Course Rich Snippets Duplicate Content AddThis Google Local Category Search Golden Circle Browsers Responsive Websites Hosting Online Consumption Multichannel Funnels Open Graph Protocol Business Catalyst SEO PDF to Jpeg Conversion Business Catalyst v3 Gone Google Domain Names JavaScript Link Disavow Bing Account Setup AdSense Google Merchant Centre CMS Hosting Product Listing Ads Dropbox Site Freshnesss Pay Per Click (PPC) Languages Negative SEO Real-Time Conversions Mobile Search White Hat SEO Trademarks HTTPS Spam CMS Systems File Names Shopping Cart Website Conversion eWay Google My Business Project Glass Future of Search OneSaas RSS Not Provided 1 Page Parallax Site Landing Page Google, Bing & Yahoo Places Site Verification Email Flash Google Adsense Marketing Copyright Blogs Zeitgeist Guest Blogging Google Gmail Local Searches Google Chrome Security Bing Places EMD Social Media Search Boxes Website Analysis Mobile World Congress Viral Marketing Panda Link Building Logo Design Secure Zones YouTube Images Adwords Why Google Algorithm Facebook Pages Design Privacy Bill Payment Gateways Privacy Policy Google Plus Webmaster Tools Smart Phones Add this Design Concepts Small Websites Page Speed Content Twitter Google Presentations Google Enterprise Training Google Docs Google Calendar Link Directories BC Backup App URL Shortener Keyword Research

    Archive