Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    Upgrading to Google Analytics

    Thursday, May 03, 2018 Michael Anderson

    With the upcoming site transfers away from Adobe Business Catalyst, one key area to consider now is setting up third party Analytics for your website.

    All Business Catalyst sites use built-in Adobe Analytics and much of this can be exported to excel if you want to keep copies of the historical data. What we recommend would be to have Google Analytics installed (if you aren’t currently utilising this) which moves with your website and would provide analytics now, throughout the transition and on a CMS new platform.

    We can setup this Google Analytics account so that you are the ‘owner’ of the account meaning you can login and view your analytics information at any time and export reports to excel or PDF. We can also create custom dashboards of specific key performance metrics like customer geography, referral links, page views, top landing pages, new vs returning customers, social media referrals and device usage, to be sent to you daily, weekly or monthly so you can easily track your website success in detail.

    Further to this, Google Analytics has the ability to track conversion goals like submission of your ‘contact us’ form and we can even track how many people visit specific pages, click on your email address or click-to-call your phone number on their mobiles which is is a big upgrade in tracking compared to the current Adobe Analytics software.

    Also, if you are using Adwords or considering this type of search engine marketing in future, having Google Analytics on your website is vital to track your Ad Campaign success in detail and we can even import conversion goal tracking and remarketing lists into Adwords so all your data is linked and integrated.

    Let us know if your interested in Google Analytics integration and we can chat further about your specific requirements.

    Recent Posts


    Copyright Email File Names Domain Names Marketing Security Future of Search Testimonials Google Spreadsheets Search Results Dropbox Zeitgeist Google Docs Google Ads Mobile World Congress Privacy Bill PDF to Jpeg Conversion Video Business Catalyst v3 Google Local Category Search BC Backup App Link Directories Online Advertising Webforms AddThis Local Searches eWay Clear Cache BC Usergroup Colours Google Drive News Shopping Cart Google Engage Facebook Facebook Pages Google, Bing & Yahoo Places OneSaas Google Offers Website User Experience Reviews Panda Search Engine Optimisation (SEO) Writing Readable Links Bing AdSense Online Consumption Google Customer Surveys Design Concepts Content Location Targeting Website Analysis Google My Business Business Catalyst SEO Open Graph Protocol 1 Page Parallax Site Flash Email Campaigns Pay Per Click (PPC) Landing Page Google Plus Project Glass Site Links Google Adsense Browsers Link Building Duplicate Content Trademarks Google Maps Google Analytics Captcha Site Freshnesss Adwords Remarketing Google CMS Hosting Blogs Guest Blogging Twitter Website Rankings Adwords Google Local Sandpile Awards CMS Systems Adobe Creative Cloud Languages Bing Account Setup Real-Time Conversions Search Engine Ranking RSS Smart Phones Mobile Search Design Social Media Treepl CMS JavaScript Google Chrome Sitemap Facebook Ads Images Website Speed Website Conversion Privacy Policy Word of Mouth Payment Gateways Picnik FAQ's Gone Google Conversions Small Websites SSL Certificate Click Through Rate Site Verification Page Speed Not Provided Ecommerce Add this Google Gmail Bing Places Business Catalyst Remarketing HTTPS EMD Content Experiments Negative SEO Google Search Course Search Engine Marketing (SEM) White Hat SEO Hosting Google Enterprise Secure Zones Google Calendar URL Shortener Golden Circle Rich Snippets Webmaster Tools Link Disavow Training LinkedIn Google Presentations BC Training App QR Codes Viral Marketing Product Listing Ads Google Engage Event Google Merchant Centre Spam Paypal Mobile Friendly Websites Multichannel Funnels Google Algorithm Why Logo Design Search Boxes Responsive Websites Webmail Keyword Research YouTube