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    What SEO Keywords and Phrases Should I Use?

    Wednesday, September 28, 2011 Michael Anderson

    SEO phrases should be chosen with care, looking at all available options and making calculated decisions about how different choices create different ranking scenarios.

    As part of your websites SEO evaluation, we use tools which allow us to analyse keywords and phrases, view other phrase scenarios, look at competition, monthly searches based on country and keyword alternatives.

    It's easy to assume that your customers are typing in certain search phrases when they are actually typing in something completely different.

    For example, if you ran a Plumbing Business somewhere in Sydney, you may think ‘Local Plumber’ is what your customers would type in to a Search Engine to find you. But they may in fact be searching for ‘Plumber Sydney’. Two very different phrases with the same meaning but giving totally different results in terms of competition and search amount.

    1. ‘Local Plumber’ has 23,000,000 page competitors and has 720 searches a month in Australia. 
    2. ‘Plumber Sydney’ has only 3,000,000 page competitors and get 12,100 searches per month. 

    Working through this example, we would suggest that you design your website towards ‘Plumber Sydney’ knowing that there is far less website competition and many more searches, with the potential to increase your business enquiries nearly 10 fold.

    Problem is that if you are on page 5, nobody will see you whether there are 2 searches or 20,000 searches a month. You need to be in the first two pages to get great traffic and the relative difference between positions and traffic is astronomical.

    Targeting the keywords (individual words), phrases (2-3 words used together) and long-tailed phrases (more than 3 words at a time) your customers are actually searching for, will enable you to structure your websites organic SEO from the ground up. Once we know the search phrases to target then we'll structure your whole site around these keywords to give you the best chance possible at ranking well organically (naturally) under that search. Then we concentrate on getting you to the top of that search listing.

    Don’t take your SEO research lightly. Ask us for a website analysis to make sure you know exactly where your website stands. Not knowing could be costing you thousands.


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