Rank for the best Keywords & Phrases
Do you know how many Google searches are made each month locally, nationally or globally for your brand, products or services?
By running a full set of Keyword Research, we are able to mine information from the Google database and extract data on what search keywords and phrases your potential customers use, how many people use each phrase, how much competition there is, how many searches there are per month and year and what the average cost-per-click is to pay for Adwords advertising.
Once we have completed the Keyword Research we then go through the important selection process to locate the best keywords and phrases to base your Website content around. By identifying terms and valuable phrases that are 100% relevant to your business we are building a ‘Keyword Targeting Strategy’ for your Online Marketing efforts to be based around.
This Keyword Targeting Strategy is then used to target each of your site pages on a per-page basis and we then integrate this into your website architecture, page names, landing pages, urls, menus, search snippets and page content to make your content consistent, relevant and topical. It can also be used for your Google Adwords Campaigns and Content Marketing efforts like Blog Posts, FAQs and Product Support.
Keyword Research Strategies for your Website ~
Learn how Customers Search
With Keyword Research, you will better understand how customers search for you, the phrases they use to find your business and how seasonal these searches are. Different phrases are also searched for at different points of the buying cycle so it also allows you to tailor the type of content that customers are looking for and ensure you have detailed information at each of the Awareness, Consideration and Purchase points of the buyer’s journey.
Ranking for the Right Search
It's not just about getting visitors to your site! If they are not qualified customers that are looking for your exact product or service, they are likely to bounce away and never return. The goal is to get the 'right' customers from a relevant, direct-match search at the point where they are actively seeking valuable transactional or informational details about your brand, products or services. If this is achieved, you can expect a higher conversion rate and it also makes for a better user experience for your customers.
Consider Long-tail Phrases
Keyword phrases that are 1- 2 words long are not only quite difficult to rank for they can also be lower-converting phrases that represent less than 30% of web searches. Keyword Research can uncover the 3-5 word long-tailed phrases that are a more relevant and often a direct match to your products and services. Long-tailed phrases can have higher conversion and purchase rates from your customers too, as they more accurately match their search queries.
Save Money on Adwords
Each Adwords keyword or phrase is charged for individually on a per-click basis. If you don't know the base cost of each phrase you are targeting, you could be paying for expensive or under-performing keywords. Keyword Research will give you the average cost-per-click for phrases you are currently paying for and similar ones that you may not have considered. This allows you to build a more cost-effective strategy for your Adwords campaigns and ensures you have considered all the variations of keyword phrases used by your potential customers.
Update Keyword Research Regularly
Keyword Research should be completed regularly to keep up-to-date with changes in social trends, marketing conditions and population growth. Keyword Research can also prove to be extremely informative when used to help make choices for -
- Business Names
- Domain Names
- Product Names
- New Product Development
- New Service Offerings
- Location and Geographic Targeting
- Blog Post Ideas
- FAQ's & How to Articles
- Brand Niches
- Market Trends
- Content Creation