On Page SEO (Search Engine Optimisation)
One of the most important considerations in your ongoing marketing activities is On Page SEO. It ensures your website is technically sound, search engine friendly and keyword rich to leverage rankings and landing page quality scores.
There are over 200 indicators that search engines can use to analyse your website SEO before ranking it. Factors such as title tags, sitemaps, popularity, the use of keywords and spider-friendly navigation. There are many areas within your website and off-site that can be manipulated to improve organic rankings, and once setup On Page SEO can provide ongoing benefits with no extra cost.
Around 10.3 Billion Searches are conducted every month on Google.
Our On Page SEO strategies ensure your site is thoroughly optimised. We produce site and competitor analysis reports, continually monitor your keyword rankings and provide inhouse website updates to keep you ahead of the competition. We also keep in regular contact with you, offering support, monthly reporting and new digital marketing strategies to ensure the continual success of your online business.
On Page SEO Tuneup ~
Included in Every New Website Design
We research and study the types of search terms that potential customers would use to find your business in search engines like Google, Bing or Yahoo. We then use these targeted keywords to optimise your site and submit it to the major search engines.
Site and keyword analysis
Setup page descriptions, titles, image tags and URLs
Review h1 titles and include targeted keywords
Generate XML sitemap
Submit site to Google & Bing Web Master Tools
Business Catalyst analytics to track site performance
SEO Major Overhaul ~
Weekly Maintenance and Tracking
Based on the SEO Analysis we would produce an improvement plan to update your website SEO. These updates are check-listed and optimised step by step, choosing the best options for keyword implementation and indexability.
Once website updates are complete, we would implement a host of off-site marketing strategies to improve the sites popularity, social conversations, local search listings and overall business branding.
Monthly reporting and tracking will show site improvements and track the results of the website and off-site updates using the Website Ranking Reports, Google Analytics, BC Website Analytics and Website Analysis Reporting.
Website SEO Updates
Keyword analytics research
Targeted keywords, titles, page descriptions
Image tags, tooltips, file names, anchors
Review content and targeted keywords
Produce HTML sitemap with links to all pages
Generate XML Sitemap for Search Engines
Use absolute links and improve link density
Set meta information and primary language
Remove depreciated tags, url capitals, loops
Remove duplicate content
Remove tables and replace with divs
Check and adjust keyword density per page
CSS titles, hierarchy errors, inline styles
Update robots.txt files
Search engine friendly navigation
Add site Favicons
Update system messages, errors, redirects
Planned website enhancements and updates
Online SEO UpdatesLinks page management
Blogwriting, directory submission
Article writing and submission
Social - Google +, Twitter, Facebook, Instagram
Maintain social media and conversations
Press release distribution
Email marketing implementation and testing
Use webmaster tools to check crawl errors
Customer experience analytics
Google 'My Business' optimisation
Addition of site to DMOZ search engine
Google insights on search statistics
Regular web ranking reports
Regular web analytics reports
Website analytics goal setting
SOURCE: Comscore, August 2010