Get Mobile Friendly
Google search results now favour Responsive Web Design also known as Mobile Friendly websites, they are more easily viewed on smart phones and tablets as well as desktop computers. Responsive websites are designed to automatically 'respond' and 'resize' to the screen size it is viewed on meaning, you have just one cross-platform website for all devices.
Future Proofing your Website ~
Mobile Usage Increases
Not only have mobile sales overtaken desktop sales, but mobile traffic is higher than from desktops across many industries. It is also proven that a great initial mobile friendly experience increases the likelihood that customers will return to your website to purchase using their tablets or desktop computers.
One User Experience
Just because your customers view your site on their smart phone or tablet doesn't mean they are in a rush and don't want to 'read' your content. A Responsive Web Design ensures that whether your customers view your Mobile Friendly Website on their desktop computer or smart phone, they get the same great user experience and see consistent branding.
With a Responsive Web Design, pages are shared across all devices and when you update a page, menu bar or stylesheet you only have to do it once. In addition to this, when marketing your Responsive Web Design, you can focus on optimising one URL, making it easier to share, interact with and link to your content through social media.