Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    How to get better rankings in Google

    Thursday, June 15, 2017 Michael Anderson

    We are constantly asked how to get better rankings in Google. If your site is not optimised correctly, the only way is Google Adwords and if setup correctly, can work well and give you the instant traffic and exposure you need. The problem is that if it is not setup correctly you could be throwing your money away.

    Adwords works particularly well for new sites due to the fact that they have not been online long enough to gain good organic rankings. It also works well for sites in really competitive industries. The best thing about Adwords is that it’s success can be measured against the ROI and be turned on and off as you like, something that is extremely hard to do using other forms of advertising.

    Without Adwords, the only way to get better rankings in Google organically is to have your site optimised to comply with the Google Webmaster Guidelines. This entails a ‘strong website foundation’ approach and can use a host of different methods depending on wether you have a brand new website or one that’s been around for a while.

    All SEO practitioners have their techniques but the results come down to experience and a thorough understanding of website structures and keyword targeting to ensure you are achieving your traffic goals.

    Some of the most common questions when optimising a site for organic rankings include:

    • Has a full website analysis been completed? 
    • Is there a current set of website rankings
    • Are there any duplicate content issues? 
    • Has keyword research been completed? 
    • Is the ‘copy’ unique and are the site pages keyword rich? 
    • How many domain names are pointing to the site? 
    • What link building has been done? 
    • Is there any partial or sitewide penalties enforced by Google? 
    • How many backlinks does the site have and are they relevant? 
    • What on-page SEO has been done previously? 
    • Are there unique page titles, meta keywords & meta descriptions? 
    • Is the page copy optimised with headings? 
    • How old is the domain name and what pagerank and site authority is associated with the domain?
    • How is the file structure set up? 
    • Has site speed been optimised? 
    • Are there Social Media links to Facebook, Google Plus, Google Maps, local directory listings? 
    • Has Schema been set up for products, events or contact details etc? 
    • Are there any 404 errors? Have 301 Redirects been put in place for old site pages? 
    • How is the site’s user experience and is site navigation easy and intuitive? 

    If done properly SEO can have a huge impact on your organic rankings which means more traffic to your site, and can also save you up to 30% off your cost per click (cpc) when running an Adwords campaign, so it’s worth doing right the first time.

    So talk to us about your website for the best options to gain exposure and get better Google rankings.




    Recent Posts

    Tags

    Facebook Pages Website Conversion Google Local Images Copyright Bing Account Setup Spam Colours Passwords/Security Add this Responsive Websites Logo Design AddThis Open Graph Protocol Trademarks Multichannel Funnels Facebook Ads eWay Google My Business Google Ads Secure Zones Local Searches Google Engage Event Page Speed Content Experiments BC Training App SSL Certificate Ecommerce Project Glass Google Enterprise Viral Marketing Google Gmail Sandpile Awards Browsers FAQ's Online Advertising Blogs Why Mobile Search Real-Time Conversions Sitemap Google Plus Conversions Facebook Mobile World Congress Adwords Keyword Research Treepl CMS Google Docs Languages Search Engine Marketing (SEM) LinkedIn Google Maps BC Backup App Click Through Rate Search Boxes Landing Page Adobe Creative Cloud Rich Snippets Link Disavow Security Word of Mouth AdSense YouTube Design Concepts Captcha Remarketing Google Algorithm Online Consumption Training JavaScript Google Spreadsheets Website Analysis Business Catalyst Search Engine Ranking PDF to Jpeg Conversion Webmaster Tools Guest Blogging Dropbox Site Freshnesss Link Building Site Verification Website Speed Privacy Policy Gone Google Small Websites Website Rankings Duplicate Content Twitter QR Codes Bing Testimonials OneSaas Link Directories Domain Names Google Merchant Centre URL Shortener RSS Google Chrome Website User Experience CMS Hosting Business Catalyst SEO Business Catalyst v3 Flash File Names Product Listing Ads News Marketing Design Golden Circle HTTPS Bing Places Not Provided Google Local Category Search Zeitgeist Google Analytics Google Customer Surveys Google Calendar Google, Bing & Yahoo Places Mobile Friendly Websites Google Google Drive Pay Per Click (PPC) Search Engine Optimisation (SEO) Picnik Paypal Negative SEO Smart Phones Shopping Cart Hosting Video Search Results Reviews Privacy Bill Email Webforms Location Targeting CMS Systems Clear Cache Google Presentations Google Offers Writing Readable Links Site Links White Hat SEO Social Media BC Usergroup 1 Page Parallax Site Webmail Google Search Course Adwords Remarketing Future of Search Google Adsense Email Campaigns Payment Gateways Google Engage Content EMD Panda

    Archive