Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    How Search Works

    Tuesday, January 07, 2014 Katherine Anderson

    Get the story behind how search works in Google's great live infographic about algorithms, how they evaluate search quality and quality raters. This site is a wealth of information about how Google deals with Fighting Spam (http://www.google.com/insidesearch/howsearchworks/fighting-spam.html), Algorithms (http://www.google.com/insidesearch/howsearchworks/algorithms.htm ..

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    More Local Results, More Often

    Friday, October 05, 2012 Katherine Anderson

    Google has made many changes to it's Search Algorithm this year and many of these have been targeted towards providing searches with more localised results. Google says 'Now we're better able to identify web results that are local to the user and rank them appropriately'. Some of the recent local improvements to search include - Improvements to local time search feature Improved pre ..

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    New Style Google Search Results Page

    Monday, September 10, 2012 Katherine Anderson

    Google have just released their newest Search Results design, aimed to create a more consistent search experience across the various devices (desktop, tablet and phones) and new age screen sizes that are becoming available each day. The information column on the left hand side has now been moved to the top of the page under a new 'Search Terms' button, allowing for more space and cleaner s ..

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    Search Meetings at Google

    Sunday, May 06, 2012 Katherine Anderson

    How do Google make decisions about Algorithm changes? See a little snippet into meetings at Google -  ..

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    How do I get on Page 1 of Google?

    Thursday, October 06, 2011 Michael Anderson

    Every industry has it’s shady operators, promising the world without delivering it. The Website Design and SEO Industry is NO exception. Heard those ads saying ‘We guarantee you will rank on the first page of Google fast'? The problem is that… paying for Google Adwords is the only way you can make this type of quick-fix promise. Depending on what industry you are i ..

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    What SEO Keywords and Phrases Should I Use?

    Wednesday, September 28, 2011 Michael Anderson

    SEO phrases should be chosen with care, looking at all available options and making calculated decisions about how different choices create different ranking scenarios. As part of your websites SEO evaluation, we use tools which allow us to analyse keywords and phrases, view other phrase scenarios, look at competition, monthly searches based on country and keyword alternatives. It's e ..

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    What do you Love?

    Wednesday, September 14, 2011 Katherine Anderson

    Do you often search for a subject or topic but only seem to get snippets of information about it? Does the online Wikipedia satisfy only some of your cravings? Welcome to wdyl.com (http://wdyl.com) - a way of finding out almost everything about what you love...  ..

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    Inside Google's Search Office

    Saturday, September 10, 2011 Michael Anderson

    Google's search leaders, Matt Cutts, Ben Gomes and Amit Singhal give you an inside look on how search works, share stories on what is has been like to work at Google over the past decade and where search is going in the future. Moderated by Search Engine Land's Danny Sullivan.  ..

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    Googles Search Algorithm Improvements

    Wednesday, August 17, 2011 Michael Anderson

    Every wondered what goes on behind the secure doors at Google? How they work out their elusive Search Algorithms and what part research has to play in what we see when we hit 'Search'? Well Google has released a great snippet into the life of Search in their latest short video.  ..

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    New +1 Button in Google Search Results

    Thursday, April 28, 2011 Katherine Anderson

    Google has just released a new Search Ranking Signal called +1. It allows users to effectively rate if they think a website is good and acts as a mini review. Google says "+1 buttons recommend web content to people in the context of search results ('Peng +1′d this page'), and +1′s from social connections can help improve the relevance of the results you see in Google Search. Soon,  ..

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    Google's Autocomplete Function

    Wednesday, April 27, 2011 Katherine Anderson

    Google has now updated their 'Auto complete' function that helps predict what you are searching for as you are typing it in. Now not only does it show the most popular search topics but now also suggests rare or never searched for options. This latest update hopes to improve your ability to find what you are looking for with a more intelligent approach to the diagnostics. ..

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    The Power of Local Searches

    Thursday, March 31, 2011 Katherine Anderson

    Recent surveys across 600 SEO respondents and 1250 consumers showed some compelling local search results. The SEO respondents ranked the top sources of traffic to their clients sites - Google dominates local traffic with 58% of visitors to local sites coming directly from Google Places and Google.com with Yahoo, Facebook and Bing coming in behind. Their is also mention that  ..

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    State of Search Marketing Report 2011

    Monday, March 21, 2011 Katherine Anderson

    The latest research for 2011 shows the current State of Search Marketing. 900 Agencies across more than 66 different countries were surveyed to gather this emerging information. It brings to light the importance of Advertising your site Organically (Naturally) and making the most of all optimisation listing options that are at your disposal to reduce the impact of ongoing PPC costs.  ..

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