Keyword Research is about finding and identifying the best words or phrases potential customers would use to find your website. When we type a word or phrase into a search engine, the search is cross-referenced against websites in the search engines database and the most relevant page results are displayed for review.
By completing Keyword Research we are able to analyse how many people are searching for specific keywords or phrases related to your business, then armed with this information we can implement these keywords throughout your websites pages to target this specific traffic.
When making decisions about keywords to target on your site, you should always try to search through our customers eyes. Identifying what we think people are searching for and what people are actually searching for can be very different. The right keywords could mean a difference in thousands of customers per month, by simply adding an 's' or 'ing' etc. to your page keywords. By carefully choosing your keywords, you have the potential to convert more qualified traffic.
The beauty of analysing keywords is that you get to see what other words and phrases may attract potential customers to your site. It may also give you more opportunities to rank for keywords or phrases that you hadn't thought of and test them by building new pages targeting these words and then tracking their popularity and conversion metrics.
Your chosen keywords and phrases should impact your entire site architecure from page titles, headings, body copy, file names etc. Google analyses over 220 site attributes so having the right keywords and phrases in the right places is an extremely important part of the search engine optimisation process. This is where it is extremely important to use an experienced SEO professional to correctly implement these phrases on a page-by-page basis to give you the maximum targeted results and ultimately better rankings.
We would not build a website without completing keyword research first, it's just that critical for the online success of a site and the traffic it attracts. Whether you already have a website or your about to have one built, keyword research will be the game changer for your business!