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We've all seem little square barcodes popping up on product packaging, brochures, windows and business cards. These trackable little codes are called QR's.
QR Codes stand for 'Quick Response' codes and are a way to transfer information to customers fast and virtually for free via their smart phones with mobile code scanners onboard (download app to scan codes). These nifty little icons boost brand awareness and are designed to capture an audience and direct them to a particular websites or link with relevant information about a product or service.
Many companies worldwide are using QR codes within offline and online campaigns and utilise the technology to drive visitors to their mobile sites or social marketing pages. These campaigns often include coupons, reward programs or discounts and also help obtain subscribers and customer information. In fact QR code scanning increased over 4500% from 2010 to 2011 which shows the increase in usage, especially in the US.
QR Codes are starting to pop up on posters, vehicles, signage, billboards and marketing material and as long as you can get a wireless signal and a size of at least 1 square inch, you can capture these codes and follow the hyperlink.
Some software solutions will supply analytic information about the success of your QR code implementation and ensure you use a reliable code generator with less than a 30% error correction rate so that you are able to integrate graphics or logos within the QR code without it breaking the hyperlink. A great way to justify ROI (return on investment) with the ability to measure the PPC response to marketing campaigns both online and offline.
Sample QR Code Generators:
Sample QR Code Scanners:
Talk to us about utilising QR Codes to advertise your website in your next offline marketing campaign.