Tips and Tricks

    Keep up to date with the latest Search Engine Advancements, Social Media integration & Web Design Techniques for a Successful Online Business.

    What are QR Codes?

    Monday, February 27, 2012 Katherine Anderson

    Scan to visit Sirocco Web Design

    We've all seem little square barcodes popping up on product packaging, brochures, windows and business cards. These trackable little codes are called QR's.

    QR Codes stand for 'Quick Response' codes and are a way to transfer information to customers fast and virtually for free via their smart phones with mobile code scanners onboard (download app to scan codes). These nifty little icons boost brand awareness and are designed to capture an audience and direct them to a particular websites or link with relevant information about a product or service. 

    Many companies worldwide are using QR codes within offline and online campaigns and utilise the technology to drive visitors to their mobile sites or social marketing pages. These campaigns often include coupons, reward programs or discounts and also help obtain subscribers and customer information. In fact QR code scanning increased over 4500% from 2010 to 2011 which shows the increase in usage, especially in the US.

    QR Codes are starting to pop up on posters, vehicles, signage, billboards and marketing material and as long as you can get a wireless signal and a size of at least 1 square inch, you can capture these codes and follow the hyperlink.

    Some software solutions will supply analytic information about the success of your QR code implementation and ensure you use a reliable code generator with less than a 30% error correction rate so that you are able to integrate graphics or logos within the QR code without it breaking the hyperlink. A great way to justify ROI (return on investment) with the ability to measure the PPC response to marketing campaigns both online and offline.

    Sample QR Code Generators:


    Sample QR Code Scanners:


    Talk to us about utilising QR Codes to advertise your website in your next offline marketing campaign.



    Recent Posts

    Tags

    Design Project Glass Search Boxes CMS Systems eWay Zeitgeist FAQ's Paypal QR Codes Local Searches Marketing Google Chrome Google HTTPS Email Testimonials Golden Circle Pay Per Click (PPC) Secure Zones Flash Remarketing Site Verification Search Engine Ranking Adwords Keyword Research Google Adsense Ecommerce Google Algorithm Domain Names Video LinkedIn Shopping Cart Google Merchant Centre Mobile World Congress Google Spreadsheets Link Building Google Maps Google Customer Surveys Google Offers Twitter Site Freshnesss Sitemap Not Provided Site Links Click Through Rate Mobile Friendly Websites Future of Search Privacy Policy AddThis Google Plus Business Catalyst v3 1 Page Parallax Site Training PDF to Jpeg Conversion OneSaas Link Directories Content Experiments Google Ads Panda Captcha Location Targeting Browsers Google Calendar Blogs RSS Adwords Remarketing Small Websites Google Drive White Hat SEO Website Rankings Picnik Content Bing Places Mobile Search Bing Google Local Colours Website Speed Conversions Search Results Website Analysis Smart Phones News Add this Link Disavow Email Campaigns Security Business Catalyst SEO Google My Business YouTube Multichannel Funnels Website Conversion Social Media File Names Reviews Facebook Ads Facebook Spam Languages Dropbox AdSense Business Catalyst Passwords/Security Adobe Creative Cloud SSL Certificate Google Analytics Google Presentations Online Advertising Bing Account Setup Google Gmail Real-Time Conversions BC Training App Online Consumption CMS Hosting Responsive Websites JavaScript Copyright Word of Mouth Open Graph Protocol Google, Bing & Yahoo Places Treepl CMS EMD Google Docs Google Enterprise Webmaster Tools Why Webforms Negative SEO Writing Readable Links Google Local Category Search Search Engine Optimisation (SEO) Privacy Bill Facebook Pages Logo Design Product Listing Ads Google Engage Website User Experience Payment Gateways Duplicate Content Search Engine Marketing (SEM) Hosting Design Concepts Page Speed BC Usergroup Guest Blogging URL Shortener Rich Snippets Landing Page Images Viral Marketing Trademarks Sandpile Awards Webmail BC Backup App Clear Cache Google Engage Event Gone Google Google Search Course

    Archive